SAUSALITO, Calif., March 16, 2017 /PRNewswire/ -- Sitecore®, the global leader in experience management software, announced that its partner, Americaneagle.com has successfully implemented a new digital hub for Samaritan Health Services, a not-for-profit regional health system serving 290,000 Oregon residents.
"The last time we designed and launched a new site was in 2009," says Evonne Walls, Marketing and PR Director at Samaritan Health Services. "By 2015, our internal clients were complaining about the site, and with one look at our competitors, we knew it was time for a change."
Key elements of the new digital hub:
- a shared repository built with Sitecore Experience Management™, to serve content across Samaritan Health Services' 11 websites
- a streamlined content creation engine empowering 30 content editors to quickly produce and distribute site assets
- a single source for customers to access key Samaritan Health services such as booking wellness classes, scheduling onsite gym, and filing health insurance claims delivered through insurance brokers and employer plans
After launching 11 digital properties in just under one year, the Samaritan Health Services team saw increased sales lead generation and conversion, improved Customer Satisfaction (CSAT) survey results, and reduced customer churn.
"We are starting to optimize the site for conversions and profile tracking," says Tim Ahlenius, Director of Experience Marketing, Americaneagle.com. "In addition, we are mapping macro and micro conversions for engagement value, so we can eventually use Sitecore Path Analyzer to show which areas of the site need focus."
"Further, we used Sitecore Business Optimization Services (SBOS) to create five personas, from patient to job seeker, and made the decision to implement Sitecore Experience Database™ as part of the core environment," added Ahlenius."With Sitecore tools in mind, we built a 'crawl, walk, run' model to get users proficient on the platform."
"We're thrilled with the results we've seen to date and are excited about what's yet to come," said Walls. "Americaneagle.com really knew how to bring the best of Sitecore to us, which helps Samaritan deliver not only excellent patient care, but a terrific digital experience for our site visitors."
Sitecore is the global leader in experience management software that enables context marketing. The Sitecore® Experience Platform™ manages content, supplies contextual intelligence, automates communications, and enables personalized commerce, at scale. It empowers marketers to deliver content in context of how customers have engaged with their brand, across every channel, in real time—before, during, and after a sale. More than 4,900 brands––including American Express, Carnival Cruise Lines, easyJet, and L'Oréal–– have trusted Sitecore for context marketing to deliver the personalized interactions that delight audiences, build loyalty, and drive revenue.
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