SK-II: Face the Wild | Face the Camera Extreme Expeditions

The series comprises of four riveting short vignettes following the unique adventures of four loyal SK-II users and celebrities,  Kasumi Arimura, award winning Japanese actress, Chiara Ferragni, global fashion icon, Nini, celebrated Chinese actress and Lee Siyoung, top South Korean actress and national boxer in some of the world's toughest environments from the Yanbaru jungle in Okinawa, Japan to the Anza Borrego Desert in America. 

 In "Face The Wild", follow Hannah Reyes, National Geographic Explorer as she documents  and explores diverse ecosystems, topographies and cultures with each of the four celebrities in extreme conditions such as sub-zero temperatures, harsh UV, dryness, sweltering heat and pollution.

In "Face The Camera", celebrities bravely take on a one of a kind on-location beauty shoot with notable fashion photographers -- Jesper Mcilroy and Kirk Cheung to see if their skin truly withstood the test of the environments with the help of SK-II's Facial Treatment Essence.

Chiara Ferragni, global fashion icon and loyal SK-II user, undergoes a stressful expedition to explore the ancient topography of the parched and scorching Anza Borrego Desert, one of the most arid places in Western America, fighting dehydration dizziness and dry heat with Hannah Reyes, National Geographic Young Explorer.

"I love visiting new places and this was definitely an incredible opportunity that I could not miss. I was not afraid of the physical challenges as I love going for long walks and to experience it all in an extreme condition was even more exciting." --  Chiara Ferragni  

Chiara takes on a challenge to her skin in "Face The Camera" with a grueling post-trek on-location outdoor beauty photoshoot in scorching temperations with celebrity fashion photographer, Jesper McIlroy.

The Proof of Pitera™

SK-II Facial Treatment Essence, containing over 90% Pitera™, helps skin improves skin's natural functions[1] so  your skin stays Crystal Clear, now and always.

When skin experiences dryness, water is stripped from the skin, resulting in weak skin-barrier functions, leading to further dehydration and wrinkles in long term.

Extremely hot and dry conditions as experienced by Chiara during her expedition in one of the most arid places in Western America, aggravates these skin concerns.

However, when skin is conditioned by Pitera^TM, a natural bio-ingredient that comprises of over 50 micro-nutrients, it locks in moisture, so that your skin stays crystal clear.

 "As excited as I was about embarking on a new project and adventure, I was worried about keeping my skin hydrated and protected given the extreme conditions. The SK-II Facial Treatment Essence really helped me keep my face hydrated and glowing throughout the expedition."  -- Chiara Ferragni

Watch Chiara's expedition here: https://youtu.be/Nw8ZcHhdGR8

Find out more about SK-II: Face the Wild | Face the Camera Extreme Expeditions here:  http://www.prnasia.com/mnr/sk-ii_201703.shtml

"We continue to discover new miracles of Pitera™ and especially its ability to maintain Crystal Clear Skin no matter what condition you are in. We have teamed up with National Geographic to bring four of our SK-II loyal users and celebrities on grueling expeditions to some of the most extreme environments on earth to pit their skin against the harsh elements.   We hope this  groundbreaking campaign will inspire women with the confidence to see the world with no constraints and experience the transformative power of Crystal Clear Skin."-- Sandeep Seth, Marketing Director, Global SK-II 

" National Geographic embodies a relentless pursuit to go further, to push boundaries, and to be pioneering in everything we do. Therefore there was no better partner for SKII in completing the Face the Wild, Face the Camera Extreme Expedition series. We are pleased to have provided guidance and in-field expertise for these series of vignettes to some of the most extreme places on earth." –Yamini Ashish, Senior Vice President of Advertising Sales  & Partnerships, FOX Networks Group, APAC and Middle East 

SK-II Facial Treatment Essence:

SK-II's iconic Facial Treatment Essence contains over 90% Pitera™, the brand's signature ingredient discovered more than 35 years ago. Since it was introduced, the Facial Treatment  Essence has helped women around the world achieve crystal clear skin. Pitera™ contains amino acids, vitamins, organic acids and minerals that transform the skin along five dimensions of firmness, texture, radiance, spot control and wrinkle resilience. Over 50 micro-nutrients that are found in Pitera™ help condition skin, lock in moisture from within over time and soothes skin surface concerns caused by external aggressors such as UV and pollution.

About SK-II

For more than 35 years, SK-II has touched the lives of millions of women around the world by helping them to "change destiny" through the miracle of crystal clear skin and life. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient Pitera^TM, a naturally-derived liquid from the yeast fermentation process.  Since then, SK-II with Pitera^TM has become a special secret shared by celebrities such as Cate Blanchett around the world, transforming skin along the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience critical to crystal clarity. A leading skincare brand in 13 markets, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the Facial Treatment Essence, R.N.A.POWER and GenOptics Aura Essence. For the latest news and in-depth information about SK-II, please visit http://www.sk2.com.

[1] Natural functions of skin as healthy skin conditions, e.g. hydration, look

SOURCE SK-II

Related Links

http://www.sk2.com