LOS ANGELES, Feb. 24, 2016 /PRNewswire/ -- Global luxury skincare brand SK-II has established a Snapchat handle - "skiiofficial". The brand will partner with top beauty influencers Jenn Im and That's Heart, who will take over "skiiofficial" and give inside access to Cate Blanchett in the week leading up to the Oscars.
Alexandra Vogler, SK-II Digital Communications Brand Manager, says, "SK-II has always believed in driving inspiring conversations and empowering women with a genuine voice. As Snapchat establishes itself as one of the most authentic storytelling platforms, we are thrilled to kick-off the brand's Snapchat account at one of the most exciting times of the year and give fans live access to SK-II's activities."
26th February: Jenn Im X SK-II Snapchat Takeover
Top fashion and lifestyle influencer Jenn Im will host an SK-II Snapchat takeover to report live at the SK-II #changedestiny forum with SK-II Global Brand Ambassador and Academy Award nominee, Cate Blanchett, singer & songwriter Anggun, and special guest Michelle Phan.
"Being beautiful is not only about how you look or what makeup you wear. but True beauty comes from confidence and learning to love yourself. I'm super excited to hear from such talented and inspiring women and share it live on SK-II's Snapchat!" – Jenn Im.
28th February: That's Heart X SK-II Snapchat Takeover
In an exclusive behind-the-scenes sneak peek, top beauty creator That's Heart will be giving fans insider access to Cate Blanchett's red carpet beauty prep for the award ceremony. Heart will interview and unveil Cate's skin secrets and beauty essentials to create a radiant Oscar-worthy glow.
"I've always admired Cate's stunningly flawless look on the red carpet and can't wait to find out and share her top beauty tips on SK-II's Snapchat!" - That's Heart.
For more than 35 years, SK-II has touched the lives of millions of women around the world by helping them to "Change Destiny" through the miracle of crystal clear skin and life. The fascinating story behind SK-II began at a sake brewery in Japan, where scientists noticed the elderly workers had wrinkled faces, but extraordinarily soft and youthful-looking hands. These hands were in constant contact with the sake fermentation process. It took years of research for scientists to isolate the miracle ingredient Pitera™, a naturally-derived liquid from the yeast fermentation process. Since then, SK-II with Pitera™ has become a special secret shared by celebrities such as Cate Blanchett and Tang Wei around the world, transforming skin along the five dimensions of texture, radiance, firmness, spot control and wrinkle resilience critical to crystal clarity. A leading skincare brand in 13 markets, SK-II continues to deliver the transformative power of crystal clear skin and life through well-loved products including the Facial Treatment Essence, R.N.A. Power, and Cellumination Aura Essence. For the latest news and in-depth information about SK-II, please visit http://www.sk-ii.com.