NEW YORK, May 23, 2013 /PRNewswire/ -- Memorial Day is around the corner and rising temperatures are sure to follow. In advance of beach season, SkinCeuticals and a cast of celebrity & media tastemakers are touting a new video urging consumers to "Prevent. Protect. And Get Checked." this May.
Released in honor of Skin Cancer Awareness Month, the campaign aims to playfully educate consumers on the serious topic of skin cancer prevention and protection. Familiar faces and cameos from an eclectic mix of industry insiders include: Top Chef host, Padma Lakshmi, Fashion designer, Rebecca Minkoff, NHL star, Sean Avery, Lifestyle Blogger, Derek Blasberg, New York Society Influencer, Annabelle Dexter-Jones and Beauty Expert, Jeannine Morris. The clip will live on SkinCeuticals.com/prevent as well as the brand's social media channels, including Facebook and YouTube. To ensure that this important message reaches a broad audience, SkinCeuticals is committed to donating $1 to the Melanoma Research Alliance for every time the video is shared. (1)
SkinCeuticals on Facebook: Facebook.com/skinceuticals
SkinCeuticals on Youtube: Youtube.com/skinceuticals
To further encourage skin protection and awareness, SkinCeuticals is also sponsoring free, full body skin cancer checks at select dermatologist offices across the country. Throughout the month of May, Board Certified dermatologists are donating their specialized expertise to perform comprehensive skin checks. These head-to-toe examinations will stretch beyond the visual inspection of the face, neck, arms and hands typically offered at public skin cancer scans and will aim to help local community members reduce the risk of Melanoma and provide a lifesaving service, free of charge.
"We are thrilled to have teamed up with such a dynamic and eclectic group of influencers to support the important cause of skin cancer prevention," said Brenda Wu, VP of US Marketing, Public & Medical Relations. "Historically, SkinCeuticals has primarily relied on our community of dermatologists to relay the importance of skin cancer prevention. But as consumer behavior has evolved, we feel now is the right time to create and advance our first consumer-oriented original content, with the goal of reaching a wider audience with our singular message of advancing skin health. Our wish for consumers is simple - we want them all to Prevent. Protect. And Get Checked."
"Melanoma does not discriminate against color or tone. It reaches everyone. That is why, in my everyday life I take precautionary measures to protect myself from the sun," says Top Chef host, Padma Lakshmi. "I wear sunscreen every day, wear big sun hats and try to find shade as much as possible. Beyond that I get my skin checked by my dermatologist at least once a year. It is my hope, that my participation in this video with SkinCeuticals will prompt people to get their skin checked this summer and maybe even help save a life."
"SkinCeuticals has been a valuable corporate ally of the Melanoma Research Alliance (MRA)," said Debra Black , Melanoma Survivor and Founder of the MRA. "We applaud their continued dedication toward skin health awareness and commitment toward our shared goal of finding a cure to Melanoma." Since 2010, SkinCeuticals and the MRA have aligned to recruit and support the next generation of melanoma researchers. To date SkinCeuticals has donated over $200,000 to fund melanoma research. Most recently, the SkinCeuticals MRA Young Investigator Award was granted to Barbara Bodogni, Ph.D., who is currently embarking on a three year study concentrating on a new approach to treat skin cancer using her background in driver genes and signaling pathways.
To view the SkinCeuticals video and a full list of dermatologists participating in the SkinCeuticals skin check program go to SkinCeuticals.com/prevent.
(1) SkinCeuticals will donate $1 per share, with a maximum donation of $5,000 during the month of May.
Founded in Dallas, TX in 1997, SkinCeuticals discovers, develops and delivers an advanced line of scientifically-backed cosmeceutical treatments. As leaders in antioxidant and sun protection technology, SkinCeuticals products have been shown to dramatically improve skin health by protecting skin from environmental damage and visibly improving skin clarity, tone, and texture to minimize the appearance of fine lines and wrinkles. For more information, visit www.skinceuticals.com.
ABOUT MELANOMA RESEARCH ALLIANCE:
The Melanoma Research Alliance is a public charity formed in 2007 under the auspices of the Milken Institute, with the generous founding support of Debra and Leon Black. It supports an international, cross-disciplinary group of biomedical researchers possessing clinical and scientific expertise to explore, identify and pursue innovative solutions to critical research questions, leading to better treatments and a cure for melanoma patients. For more information, visit www.curemelanoma.org.