Skinected Becomes ReactX; Continues as the Industry's Largest Independent Marketplace for High-Impact, Custom RTB Advertising

PALM DESERT, Calif., Feb. 10, 2014 /PRNewswire/ -- Skinected announced today, at the Interactive Advertising Bureau's (IAB) Annual Leadership Meeting (ALM) in Palm Desert, California, that the company is changing its name to ReactX. ReactX stands for "reactive exchange" and is one of the most powerful, open and customizable high-impact premium RTB advertising technology platforms on the market. Under its new name, ReactX will continue to be a leader in the automation of billions of digital brand dollars across all screens programmatically. 

ReactX will carry forward Skinected's legacy in delivering the industry's most innovative custom ad integrations, for non-standard, large canvas and adaptive RTB executions. In the past year, ReactX has experienced incredible growth as the leading global independent advertising technology firm in the high-impact, custom RTB advertising marketplace.

"ReactX inherits an incredibly strong position in the rapidly growing, custom programmatic advertising marketplace, and is well positioned for 2014 to shift a significant percentage of the ever-increasing budgets that brands spend each year on manual custom ad buying, into our automated and scalable platform," said Chip Meyers, CEO, ReactX. "Under the new ReactX banner, the company will continue to innovate the real time delivery of high impact, branded integrations that are trafficked and deployed across multi-screen environments for our 100+ global buy and sell side customers."

Skinected was the first company to circumvent the often-expensive pre-qualification process (which could run as high as $40k+ per site) for high impact, programmatically served custom ad integrations. ReactX is well positioned to be the market leader to drive the estimated $200 billion in brand dollars into RTB that currently sits outside of digital, due to the lack of scale and automation for premium custom ads.

"Running custom programmatic advertising, automated at scale within a managed channel is pretty easy, if you invest enough time and money to ensure ads are pre-qualified," said Melina Gisler, Head of Product at Unanimis, Orange. "After quite a bit of due diligence, we found that ReactX could provide us with the scale, automation and data-rich targeting we needed to run high impact programmatic advertising in real-time and without the expense of pre-qualification."

ReactX:

• Solves viewability and reporting discrepancies that plague Rich Media via RTB
• Enables Non-Standard Rich Media to be delivered through RTB using audience data and intelligence
• Enables custom creatives to scale across RTB or out-of-network sites
• Maximizes the buy value and yield for buyers in the form of high impact custom ads, saving over $40k in fixed costs and 15+ man-hours by pre certifying sellers on the fly
• Provides premium first party inventory (no pass-back daisy chain)
• Offers a fully transparent marketplace for both open and private deals
• Is format agnostic, adaptive and not limited to fixed standard size ads
• Employs a proprietary methodology based on positions and attributes rather than limited fixed size ad formats
• Offers HTML5 multi device responsive one-creative capabilities

ABOUT REACTX 

ReactX is the industry's most powerful, open and custom premium high-impact advertising technology platform. The company serves the largest and most innovative buyers and sellers of online advertising by helping them to scale high impact ad units across biddable inventory that previously were only available in direct buys. Led by pioneers of premium display and rich media, ReactX allows brand marketers to marry their reach and engagement goals by combining the impact and engagement of rich media, large canvas type ads with the efficiency and scale of programmatic buying. Based in Venice, CA, ReactX is advised by an outstanding group of industry leaders such as Mike Wann, CRO Fullscreen; Ari Paparo, EVP Bazaarvoice; Max Mead/SVP Tubmogul; and Alex Berger, Founder of the Oligarchs and Entjoy. For more information on ReactX, please visit WWW.REACTX.COM.

SOURCE ReactX