Skittles® Asks Fans to Root for The Rainbow During Super Bowl 50
When a Rainbow Appears in San Francisco, the Candy Brand Will Make it Rain Skittles
CHICAGO, Feb. 1, 2016 /PRNewswire/ -- There are 32 teams in the NFL but only two teams in the Super Bowl. Skittles® wants to give every football fan something to root for on Sunday so they're offering the chance to "Root for The Rainbow" during the game. And, when a rainbow appears in San Francisco during the Super Bowl fans may get a free pack of Skittles.
"The NFL has an incredible fan base and so does Skittles," said Matt Montei, Senior Marketing Director, Confections and Seasonal at Wrigley. "We've had fun celebrating teams and players all season long, and what better way for the season to end than with a rainbow during the Super Bowl to reward our fans."
As an official sponsor of the NFL, Skittles kicked-off the "Root for The Rainbow" program with AFC Champion DeMarcus Ware and NFC Champion Luke Kuechly who each helped their local meteorologists give the forecast for Sunday's game. You can see their predictions for a Skittles rainbow at the Super Bowl at www.youtube.com/SkittlesBrand.
To be eligible to get a free pack of Skittles when a rainbow appears during the Super Bowl, fans need to follow @Skittles on Twitter. Fans must show their support by tweeting before kickoff with the hashtags #SkittlesRainbow and #Contest. The "Root for The Rainbow" offer terms can be found at www.facebook.com/Skittles.
For updates and to see how Skittles celebrates the Super Bowl, fans should visit the official Twitter handle (@Skittles) or the official Skittles Facebook page (www.facebook.com/Skittles).
For Super Bowl 50, Skittles will run a 30-second television commercial produced by DDB Chicago.
Wrigley is a recognized leader in confections with a wide range of product offerings including gum, mints, hard and chewy candies, and lollipops. Wrigley's world-famous brands – including Extra®, Orbit®, Doublemint®, and 5™ chewing gums, as well as confectionery brands Skittles®, Starburst®, Altoids® and Life Savers® – create simple pleasures for consumers every day. With operations across 50 countries and distribution in more than 180 countries, Wrigley's brands bring smiles to faces around the globe. The company is headquartered in Chicago, Illinois, employs approximately 17,000 associates globally, and operates as a subsidiary of Mars, Incorporated. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.
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