SAN FRANCISCO, March 11, 2016 /PRNewswire/ -- SKOUT, the San Francisco-based global app that helps you meet new people and expand your social circle, is marking the occasion of National Potato Chip Day (March 14) by partnering with the SF-Marin Food Bank to provide meals for 20,000 people across both counties who are at risk for hunger.
SKOUT is rallying its users to get involved in giving back to the community through a special one-day virtual gift campaign within its app -- turning virtual gifts sent into real-life donations. Throughout the day on March 14, SKOUT will encourage its users to send virtual bags of America's favorite snack to friends through the SKOUT app. For every virtual bag of chips given that day, SKOUT will make a cash donation to the Food Bank, until the goal of serving 20,000 people in San Francisco and Marin has been reached.
"Virtual gifting within our app is very popular and we enjoy creating ways to leverage this feature to make a difference in our local community," said Christian Wiklund, co-founder and CEO of SKOUT. "We're excited to partner with the SF-Marin Food Bank and give back to the community where we live and work."
"People are facing a rapidly shrinking margin between their income and expenses," said SF-Marin Food Bank Executive Director Paul Ash. "Just as we have done at the Food Bank, SKOUT is using technology and creativity to help end hunger. We're happy to be working together towards a community where everyone has enough to eat."
In 2015, SKOUT partnered with the SF-Marin Food Bank in celebration of National Grilled Cheese Day, delivering a donation that served 10,000 of the Food Bank's participants.
SKOUT is the largest global platform for meeting new people and expanding your social circle. The SKOUT community spans more than 180 countries and is available in 16 languages. SKOUT is dedicated to providing a platform through which people can easily and safely connect. The Andreessen Horowitz backed company was founded in 2007 and is headquartered in San Francisco. Visit skout.com to learn more.
About the SF-Marin Food Bank
The SF-Marin Food Bank is the largest nonprofit provider of food in San Francisco and Marin counties, where one in four residents is at risk of hunger. Through 450 partner organizations, the Food Bank provides 48 million pounds of food a year to people in need, enough for more than 100,000 meals a day.