2014

SKYN Sex Survey Unveils Habits, Preferences and Desires of Sexually Active Consumers in the U.S. Findings Reveal Number of Sexual Partners, Condom Use Habits and More

ISELIN, N.J., Jan. 21, 2014 /PRNewswire/ -- What's your number? According to a national study conducted by Ansell, the makers of LifeStyles® SKYN® Condoms ("SKYN"), the majority of Americans reported that they have had 10 or less sexual partners in their lifetime. Recognized as one of the nation's leading condom brands, Ansell is unveiling the results of the SKYN Sex Survey, which uncovers the habits, preferences and desires of sexually active individuals throughout the U.S.

"We are continuously searching for ways to make safe sex better sex and the best experience it can be," says Carol Carrozza, VP of Sales & Marketing, North America for Ansell, the makers of SKYN. "By uncovering the sexual habits and desires of our consumers, we are able to tailor product innovations and new products to their needs and wants, giving our users the most advanced products possible to enhance their sex lives."

The SKYN Sex Survey unveils discoveries regarding sexual satisfaction, including information about numbers of sexual partners, favorite positions, condom use, infidelity, fantasies, preferences and more. Some key findings from the survey showed that:

Condoms Instill Confidence: Sexually active individuals who report using condoms every time they have sex are nearly 10% more likely to rate their performance as 'amazing' in the bedroom than their condom-less counterparts.

What Are We? Males and Females may have a different take on their relationships. 64% of female respondents reported being in a "committed relationship," while 66% of male respondents reported being in a "casual relationship or multiple relationships."

Graduating to Adulthood: While there is certainly a flurry of sexual activity during the college years, most sex takes place after. 25.75% of 25-34 years old and 62% of 35-44 years old report having sex once a week or more, with just over half of the college-aged segment (18-24) reporting getting busy once a week or more.

Condom Use is Up: Condoms are regularly being incorporated into sexual activities, especially by younger, single or causally dating males and females, with 54% of 18-24 years old incorporating condoms into their sexual routine 20% or more often than any other item. And while there is still work to be done educating young people on the importance of condom use, 65% of 18-34 year olds did claim to have used a condom the first time they had sex.

A Faithful Nation: While the celebrity gossip pages may say otherwise, 88% of respondents report they have always been faithful with their current partner and only 1% report not being currently faithful.

V-Card: The majority of Americans (63%) loses his or her virginity between the ages of 15-19, with 25% of respondents reporting being 15 or younger.

On the Go: Over 60% of Americans reported having had sex in the car.

Sex vs. Tech: A staggering 43% of people claim they would give up sex for a year rather than give up the Internet.

In order to encourage consumer engagement and help condom users experience "the closest thing to wearing nothing®", 25,000 samples of SKYN Original and SKYN Large will be given away via the LifeStyles Facebook page in honor of the SKYN Sex survey*.

For more results from the SKYN Sex Survey, including an infographic of findings, please visit http://www.skyncondoms.com/us/skyn-life/how-do-you-shack-up. To connect with the brand and discover condom giveaways, sex tips, stats and more, join us on Facebook and Twitter: www.facebook.com/lifestylesUSA and www.twitter.com/lifestylesUSA.

Survey Methodology
Conducted by AMP Agency on behalf of LifeStyles SKYN Condoms, the survey targeted males and females between 18 – 64 years old, of all sexuality and relationship types, who were sexually active within the last year. The survey was conducted in August 2013. A total of 1116 respondents answered 64 questions and completed the survey in 15-20 minutes. The margin of error (MOE) for all respondents is +/-2.93% at a 95% confidence interval based on the principals of probability sampling theory reaching a nationally representative sample of the United States.

*Terms and conditions apply. See www.facebook.com/lifestylesUSA for details.

About SKYN Condoms by LifeStyles
Based out of Iselin, NJ, the SKYN brand of condoms was launched in 2008 as the first-ever polyisoprene, non-latex condom that met all the U.S. Food and Drug Administration requirements for safety and efficacy. The SKYN brand is the latest addition to the LifeStyles brand portfolio; the LifeStyles brand of condoms was launched in 1985 as a U.S.-based consumer product of Ansell Limited.

With over 20 styles of condoms and an assortment of other pleasure products on the market, LifeStyles and its affiliates are some of the leading distributors of sexual health goods in the U.S. and Canada. More information on SKYN condoms can be found at www.skyncondoms.com/us/

About Ansell
Ansell is a world leader in providing superior health and safety protection solutions that enhance human well-being.

With operations in North America, Latin America/Caribbean, EMEA and Asia, Ansell employs more than 13,000 people worldwide and holds leading positions in the personal protective equipment and medical gloves market, as well as in the sexual health and well-being category worldwide. Ansell operates in four main business segments: Medical Solutions, Industrial Solutions, Specialty Markets and Sexual Wellness.

Information on Ansell and its products can be found at www.ansell.com.

About AMP Agency
AMP Agency is a strategic, full-service, integrated agency with offices in Boston, New York, and San Francisco.

We're a team of creative minds, digital strategists, social and behavioral scientists and media experts that focus on creating contextually relevant consumer engagements across digital and physical brand experiences. We employ an "Insights Inspired, Results Driven" approach to design end-to-end marketing solutions for the brands we partner with. AMP's client roster is comprised of industry leaders including Maybelline New York, Samsonite, Boden, Princess Cruises, Hasbro and Ansell Healthcare.

SOURCE Ansell



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