"Our incredible and sustained growth in the first two years has led to significant consumer demand from around the world," said Philip Krim, Casper co-founder and CEO. "Now more than ever, consumers are waking up to the idea that buying online is the best approach to a better night's sleep, and we're excited about the opportunity to bring our award-winning customer experience and thoughtful design to the UK. This launch is the proverbial next step in our goal of making Casper the global destination for all things sleep."
Casper (casper.com) is a global sleep company that launched in 2014 with one perfect mattress sold directly to consumers — eliminating commission-driven, inflated prices. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?"-sized box. The company is one of the fastest growing consumer brands of all time, and its product line has increased to include sheets and pillows. Casper was named one of Fast Company's Most Innovative Companies in the World, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions of 2015.
VP, Communications, Casper
To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/sleep-category-innovator-casper-continues-international-growth-launches-in-the-uk-300311523.html