SAN JOSE, Calif., May 2, 2013 /PRNewswire/ -- SLI Systems (www.sli-systems.com) today announced the availability of its new industry brief, Gifts & Specialty Goods, which offers lessons learned from eCommerce companies with products that lend themselves to gift shopping. The free industry report, available at http://sitesearch.sli-systems.com/Industry-Brief-2013-04-30-Gifts-and-Specialty-Goods-USA-Landing-Page.html, discusses how retailers can improve search and navigation to make gift shopping easier for customers – such as creating gift finders, adding larger product images, and incorporating seasonal promotions into site search merchandising banners.
These gift-shopping strategies will also be discussed in a free webinar taking place at 10:00 a.m. PDT on Wednesday, May 15. To register go to http://sitesearch.sli-systems.com/Webinar-2013-05-15-Gifts-Specialty-Goods-Registration-Page.html.
Retailers in the Gifts and Specialty Goods industry face the challenge of showing products to customers who are searching for a gift or items for special events, such as weddings and other special occasions, and who may not know what they're searching for. This guide reveals how these online retailers are more effectively merchandising their products, guiding shoppers through options, presenting the right items, and adding value to searches through access to reviews and ratings.
"Just as when they shop in a brick-and-mortar store, shoppers often seek guidance when they're buying gifts – and eCommerce merchants need to build this guidance into the search and navigation experience," said Terry Costa, VP of marketing for SLI Systems. "Tools such as gift finders and refinements help direct customers to the most appropriate gifts, thereby improving conversions.
"Shoppers looking for gifts online need to gather a wide range of information before they make their choices and check out," continued Costa. "Smart eCommerce companies will encourage shoppers to stay on their sites and browse by presenting relevant options such as colors and price ranges, allowing refinements for large groups of results, and offering multiple images and in-depth product details."
About SLI Systems
SLI Systems provides full-service site search, navigation, merchandising, and user-generated SEO, and is the top SaaS-based site search provider to IR 500 and IR 1,000 retailers. Unlike traditional search software, SLI Systems' patented technology continuously "learns" from the behavior of visitors over time to deliver more relevant results. This learning-based search and navigation technology empowers retailers and content sites to enhance customer satisfaction by helping site visitors find the products and information they seek as quickly and efficiently as possible, increasing site conversions and average order value. SLI Systems is a privately held company, with offices in San Jose, CA; London, UK; Melbourne, Australia; and Christchurch, New Zealand. For more information about SLI Systems, visit www.sli-systems.com.
SOURCE SLI Systems