NEW YORK, Oct. 13, 2016 /PRNewswire/ -- Slice (www.SliceLife.com), the platform that connects people with authentic local pizzerias, today announced the launch of its new ordering experience and iOS app. Slice is designed to build rewarding relationships between independent pizzerias and pizza lovers who want the convenience of mobile ordering and payment.
Ilir Sela, the founder and CEO of Slice, launched the company, originally called MyPizza, in 2010 in Staten Island to help local pizza shop owners publish their menus online. He eventually signed up more than 3,000 independent pizzerias to tackle their biggest challenge: competing with big pizza chains that were moving faster with mobile ordering technology. After bootstrapping the company and establishing a business model focused on loyalty and fair pricing, Ilir sought venture funding to accelerate Slice's growth and build the first nationwide mobile ordering platform specifically for pizzerias.
"Growing up I was surrounded by proud pizzeria owners, which gave me an inside look at the industry from day one. I wanted to leverage my experience to create a bridge between pizza shop owners and their loyal customers using mobile technology," said Sela, CEO of Slice. "We've attracted top talent like investors and executives from Seamless, Plated and SinglePlatform, including Slice's President Pete Chen, former GM of SinglePlatform. Together we're focused fulfilling our mission of enabling any pizza lover in the country to get authentic neighborhood pie through a free app. We already have more locations than Domino's and we're just getting started."
For Pizza Lovers
Slice is the easiest way to order — and reorder — authentic local pizza. Customers can find pizza near them, place an order, and check out with a stored payment method or Apple Pay, making the process as quick as possible. Never again call in a pizza order, re-enter credit card info, or run to the ATM to get cash — Slice takes the best mobile ordering technology and applies it to the galaxy's best food: pizza.
For Local Pizzerias
Slice empowers independent pizzerias to grow their business and increase average order volume by expanding their customer reach online. Slice offers fair pricing and eliminates the high fees and demanding contracts that other food delivery services require, while providing pizzeria owners with 24/7 support to ensure all orders are successfully processed.
"I was astonished to learn that $26B of the $40B domestic pizza industry is owned by local pizzerias, and yet the vast majority of them still operate the same way they did 50 years ago, untouched by technology," said Ben Sun, Co-Founder and General Partner at Primary Venture Partners, investors in Slice. "Slice is going to have a major impact on the industry, shifting consumption back towards the independents, by extending their network and increasing average order volume all by moving ordering to a mobile app."
Slice is a pizza ordering platform that connects people with authentic local pizzerias nationwide. Slice makes it easy to order local pizza wherever you are, in just a few taps. The Slice iOS app enables people to effortlessly reorder their favorites and checkout with a variety of mobile payment options. Slice was founded in 2010 by Ilir Sela. For more information, please visit SliceLife.com or download the Slice iOS app from the App Store.
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