Slick Rick Enhances Cross Pendant Totaling $75,000 Avianne & Co. upgrades custom cross to add extra bling

NEW YORK, Nov. 15, 2013 /PRNewswire/ -- Grammy-nominated rapper and legend of hip-hop flashiness, Slick Rick, recently chose the services of New York's elite custom jeweler Avianne & Co. to enhance his 14-karat white diamond cross with a $75,000 upgrade.

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The enhancements, which took place completely in-house, included adding a backdrop plate of diamonds to the already created $40,000 cross, which Slick Rick previously purchased through Avianne & Co. The diamond backdrop addition to the 4-inch cross features round-cut diamonds. In total, the piece has more than 50 carats and uses the micro pave technique. The completed piece weighs more than 250 grams. 

"We often get celebrities coming in with very specific ideas; projects that require a precise understanding of exactly what is wanted," said Joe Aranbayev of Avianne & Co. "Fortunately, our designers have proven themselves time and again to be able to turn those thoughts into custom jewelry reality."

For Slick Rick's latest order, the professional jewelers used their in-house team to design the custom project, which took roughly three weeks to complete. The rapper's pendant, originally a cross, decorated with square princess-cut diamonds, now features a brilliant backdrop of colorless D stones.

The reverse of the diamond backdrop features Slick Rick's name on the right side and on the left, Psalm 23:4, which says, "Even though I walk through the valley of the shadow of death, I will fear no evil, for you are with me; your rod and your staff, they comfort me."

Always one with an eye for great extravagance, Slick Rick's project comes as a result of the rapper's desire to enhance his current set of jewelry crosses. Slick Rick personally picked up the combined piece from Avianne & Co.'s New York store.

About Avianne & Co.

In Manhattan's famed Diamond District, Avianne & Co. Jewelers is a premier fine jewelry source for celebrities, entertainers and athletes. First- and second-generation immigrants founded the family business in 1999, and Avianne & Co. has since built a reputation for custom and high-end pieces, including elegant diamond necklaces and bracelets, exquisite engagement rings and wedding bands, watches and chains for its celebrity and executive clientele. Famous personalities purchase custom jewelry exclusively from Avianne & Co., including Derrick Williams, Ne-Yo, Lil Wayne, Cam'Ron and Nicki Minaj. Those pieces are featured in major news outlets, including Forbes and XXL. Avianne & Co. survived the economic recession at a time when historic jewelry businesses were shutting down in the heart of America's NYC Diamond District. Avianne & Co.'s store is located on West 47th Street between 5th Avenue and 6th Avenue (Avenue of the Americas) in midtown Manhattan, within walking distance of many New York attractions. For more information, visit or call 888-243-4344.

For additional information, interview and image requests, contact Axia Public Relations at 866-999-2942, ext. 700.

News Contact:
Marjorie A. Comer
Axia Public Relations
888-773-4768, ext. 312

SOURCE Avianne & Co.

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