Slots Go Social at the World's Largest Virtual Casino

SEATTLE, Oct. 19, 2011 /PRNewswire/ -- Double Down Interactive, makers of DoubleDown Casino, launched its latest title today called Photo Booth Friends. The new release allows Facebook players to personalize and customize their slot reels with profile photos, thus winning big with the help of their favorite Facebook friends. The new slot game, combined with 17 other casino games at the DoubleDown Casino, will go far to drive continued growth of an audience comprised of millions of monthly players from around the globe.

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Photo Booth Friends on DoubleDown Casino lets players customize their game experience by selecting up to 11 profile pictures of their Facebook friends to appear on the game's reels, or pictures can be picked randomly. Players that score matching pictures in a row win more virtual chips to play at DoubleDown Casino, and can share their win with their friends on Facebook. Players can also invite friends to play and send chip gifts to each other from the game.

"We've made a significant investment to develop a truly social slot game, one that takes full advantage of the many social features provided by Facebook.  We've done it with Photo Booth Slots by providing a unique slot game that's full of social and viral features, culminating in an experience that's all about winning with friends," said Double Down Interactive CEO Greg Enell. "I'm confident that our millions of players will embrace this slot, once again proving that we are the world's premiere developer and distributor of virtual casino games."

This new title is the eighteenth integrated game title for DoubleDown Casino, which also features other casino-style games including blackjack, video poker, roulette and a series of digital slots. Double Down Interactive has pushed out several new releases within the past few months, and expects more additions to come later this year.

Social games are on track to dominate growth in the videogame market and reach $5 billion in sales by 2015, reports Parks Associates, while other industry analysts expect a continuous dip in console game sales. The NPD Group reported that US retail game sales for August 2011 hit their lowest point since October 2006. Casino games are a hot category for the social gaming market, and one that Enell believes Double Down Interactive is well positioned to continue to lead.

The social game company recently announced its expansion to their new headquarters in downtown Seattle, and is hiring for many positions including Java, Flash, Web and Mobile developers to fuel the overwhelming demand for more great virtual casino games.

About Double Down Interactive, LLC

Double Down Interactive is the leading casual games developer of "fun to play" casino experiences on the Internet. With veterans from top online game companies, the team is committed to providing consumers an online casino experience that is unrivaled by anything else available. Anyone can play at the DoubleDown Casino by visiting http://apps.facebook.com/doubledowncasino/ or www.doubledowncasino.com. Double Down Interactive is based in Seattle, Washington.

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SOURCE Double Down Interactive