Each person can only bring in one container, which must be leak-proof, safe and sanitary, and fit upright through an in-store display with a 10-inch-diameter hole. That means no trashcans or trash bags, kiddy pools or kitchen sinks. For those who forget, 7-Eleven has 32-ounce Slurpee fishbowls available for purchase for just $3.99, while supplies last.
"This is Slurpee's 50th birthday year, so everything is bigger, and that includes BYOCup Day," said Laura Gordon, 7-Eleven vice president of marketing and brand innovation. "This year's event is double the days and happening twice as many times. Last time, lots of people posted photos on social media, unofficially competing for 'most unusual' honors."
Part of the entertainment is capturing the Slurpee experience with photos and sharing it on social media. To encourage social media participation, 7-Eleven is using the hashtag #BYOCupDay so Slurpee fans can share their crazy containers on Twitter, Facebook and Instagram. An animated Slurpee lens for Snapchat users will add to the messaging fun Aug. 19, and a Snapchat geo-filter will be available at stores both days.
"We started Slurpee season in the spring with BYOCup days, and we are closing out the summer with a second round," Gordon said. "People loved it then, and we know they'll be back so we invite them to get creative and bring on the fun!"
7-Eleven's BYOCup Day is a worldwide phenomenon. Besides the United States, 7-Eleven stores in Australia, Canada, the Philippines and Malaysia have held BYOCup Days.
Slurpee drinks purchased during BYOCup Day will count toward the retailer's 7Rewards® "Buy Six, Get the Seventh Free" drink offer available on the 7-Eleven mobile app in the United States. If customers already have six digital punches on their rewards card, they cannot redeem their free seventh drink at BYOCup Day.
In addition to Slurpee drinks, the 7Rewards program includes 7-Eleven coffee and its other hot beverages, plus Big Gulp® and Chillers® drinks. The 7‑Eleven's mobile app is available in the Apple App Store or Google Play.
For more information, visit www.slurpee.com/byoc/ .
News & Online Media: Go to www.slurpee.com/byoc/press for images and b-roll assets.
About 7-Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and licenses approximately 59,800 7‑Eleven stores in 17 countries, including 10,700 in North America. Known for iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites at an outstanding value. Customers also count on 7-Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.
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SOURCE 7-Eleven, Inc.