Slurpee® Goes Mobile 7-Eleven® Launches Iconic Drink's iPhone and Android App

DALLAS, Dec. 7, 2010 /PRNewswire/ -- 7-Eleven, Inc. announced today that its famous frozen, carbonated Slurpee® drink now has its own application available for iPhone and Android through iTunes and Android marketplaces.

The Slurpee application makes it easy for Slurpee fans to find 7-Eleven® stores to get their Slurpee fix on the road or in their own hometown. The App provides information on the nearest 7-Eleven stores and goes a step further by providing driving directions.  Participants can also log which Slurpee flavors they find at each 7-Eleven store for other fans to view through the app.

The application also allows fans to enter Slurpee Nation reward codes, browse and purchase items with one touch through the Slurpee Nation rewards program, previously only available to Slurpee-lovers through www.slurpee.com.

"The Slurpee App for iPhone and Android is basically a 'thank you' to all of our loyal Slurpee fans, who are mobile and active," said senior brand director for Slurpee Laura Gordon. "We want to provide fans a convenient way to find their favorite Slurpee drinks, no matter where they are, and easy access to cashing in their Slurpee Nation rewards points."

Slurpee Nation rewards points can now be cashed in via the Slurpee App for everything from online gaming credits to video games and movie rentals in addition to www.slurpee.com.  The rewards program has been providing loyal Slurpee-followers with prizes since its inception in April of 2009.

"Slurpee beverages have been providing fun and refreshment for customers since 1967 and is committed to keeping up with consumer needs and changing technology," said Gordon.  "With the new Slurpee App it is now easier for our customers to enjoy the drink and take advantage of the Slurpee Nation rewards program."

About 7-Eleven, Inc.

7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,300 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses close to 39,400 stores in 16 countries. During 2009, 7-Eleven stores worldwide generated total sales of $58.9 billion. 7-Eleven has been honored by a number of companies and organizations.  Accolades include: #3 spot on Entrepreneur magazine's Franchise 500 list for 2009, #3 in Forbes magazine's Top 20 Franchises to Start, #3 among Top 100 Global Franchises by Franchise Direct, #3 in Store Growth by Convenience Store News, #2 in Franchise Times Top 200 Franchise Companies and #29 among Top 100 Chains in Food Service. In addition, Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics.  7-Eleven was selected by three diversity publications as a company offering the best career and franchisee opportunities. 7-Eleven is franchising its stores in the U.S., and is expanding through organic growth, acquisitions and its Business Conversion Program. In addition, the company received the 2009 Shopper-Centric Marketing Innovation from Symphony IRI and the 2010 Retailer of the Year award from PL Buyer because of the company's private-label brand program. Find out more online at www.7-Eleven.com.

CONTACTS:


Margaret Chabris

Stephanie Shaw

7-Eleven, Inc.

Freshworks / Ketchum

972-828-7285

214-259-3440

margaret.chabris@7-11.com

stephanie.shaw@ketchum.com



SOURCE 7-Eleven, Inc.



RELATED LINKS
http://www.7-Eleven.com
http://www.slurpee.com

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