Small and Medium Business Air Travel Spending on the Increase, According to New American Airlines Survey
Just in time for the kick-off of National Small Business Week, American Airlines survey on air travel trends also finds small and medium business customers:
-- Anticipate their company's economic outlook to improve in next 12 to 18 months
-- Believe that airline travel is crucial to the success of their business
-- Actively control their travel costs despite their optimistic outlook, citing participation in business-to-business loyalty programs as an effective technique to maximize the value of their travel spending
FORT WORTH, Texas, May 16, 2011 /PRNewswire/ -- In connection with the annual National Small Business Week, which runs today through May 20, American Airlines has released the results of a recent online survey of more than 2,600 employees of small and medium-sized businesses (SMBs). The survey offers compelling insight into air travel trends of SMBs in the current economic environment.
The survey, which was open to thousands of American's SMB customers, reveals a positive future for small and medium-sized business growth and the importance of business travel to the U.S. economy.
The survey found that 72 percent of SMB customers nationwide anticipate their company's economic outlook will improve in the next 12 to 18 months. About four out of 10 anticipate that their corporate business travel will increase during that time. This was further underscored by the 64 percent of small and medium business employees who feel that face-to-face meetings requiring airline travel is crucial to the success of their business.
In addition, nearly all small and medium companies across the country are actively controlling airline costs. They say enrolling their company in a business-to-business loyalty program is one of the top three methods to maximize the value of their travel. Additionally, nearly half of all customers surveyed said 10 to 24 percent of their annual budget is allocated for travel expenses.
The growing SMB market continues to play a crucial role in the U.S. economy and its recovery. According to the U.S. Small Business Administration's Office of Advocacy, 27.5 million small businesses in the U.S. in 2009, representing 99.7 percent of all employer firms, generated 65 percent of net new jobs in the country over the past 17 years. In addition, small businesses employ about half of all U.S. workers.
"We recognize our role in connecting people and being an engine of commerce around the world," said Karen Buls – American's Director – Small and Medium Enterprise Products, Marketing and Sales Strategy. "We will continue to support and encourage the growth and long-term success of the SMB community through our products, services and strategic partnerships."
American Airlines has a long history of supporting small and medium-sized businesses, including sponsorship of organizations like Business Matchmaking, the U.S. Chamber of Commerce, Futurallia and SCORE, which provides training and mentoring services for a wide variety of SMBs.
American offers travel programs specifically designed to benefit small and mid-sized companies that depend upon face-to-face contact across the nation or the globe to succeed. The American Airlines Business Suite™ includes the highly popular and industry-leading Business ExtrAA® program, which rewards companies for doing business with American by letting companies accrue points for travel and other rewards, while employees can still earn personal AAdvantage® frequent flyer miles. There is no charge to become a member of the Business ExtrAA program. The Suite also includes the AAirpass® program, which offers discounted fares on last-minute travel with immediate VIP benefits, along with a cash-rebate credit card and discounts for group travel.
For more information about the American Airlines suite of business products, please visit www.aa.com/business.
About American Airlines
American Airlines, American Eagle and AmericanConnection® serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning website, AA.com®, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in more than 130 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are trademarks of American Airlines, Inc. (NYSE: AMR)
Current AMR Corp. releases can be accessed on the Internet.
The address is http://www.aa.com
SOURCE American Airlines