Small to Midsize Manufacturers Grow with the Assistance of the National Mail Order Association, NMOA

WINSTON-SALEM, N.C., Jan. 18, 2012 /PRNewswire/ -- Ever wonder why you see the majority of new, unique and innovative products showing up in direct mail catalogs, websites, and television commercials before you see them in your local big boxes or mass merchant retailers? It's because most of these products come from smaller manufacturers and inventors that cannot get their product into the main distribution chain used by major retailers.

The makers of The Adjustable Advantage Toilet Seat, http://adjustableadvantage.com, a new product that helps people suffering from all sorts of daily health-related challenges use the toilet easier and more comfortably, is just one of the companies being held back because of the way big box retailers work. http://adjustableadvantage.com/advantage.html

"Since we were not getting anywhere with big retailers, we decided we must find other retailing outlets for our product. I heard that mail order catalogs and Web merchants are open to dealing with new product manufacturers like us," says Steve Klingensmith, President of Adjustable Advantage.

"Our only problem was finding ways to reach them," continues Klingensmith, "and that's when we came across the National Mail Order Association (http://nmoa.org). The NMOA is a professional organization that has an international network of direct marketing and mail order merchants, a perfect channel for us to introduce our new product to."

John Schulte, President of the NMOA explains: "Catalog companies and other mail order sellers like Web merchants are always looking for new products to introduce to their customer base. New products are really the life blood for direct marketers to keep people paging through their catalogs and websites. A manufacturer like Adjustable Advantage is the perfect example, especially since they have the willingness to 'drop-ship' their product for merchants, allowing them to sell the product without the expense of inventory."

"For the past year, we have been working very hard to build our brand, hone our message and increase exposure while we determine where our best opportunities for successes are," Klingensmith, further explains. "Partnering with the NMOA allows us to reach out to thousands of merchants in a relatively short period of time that sell into dozens of our target markets using print catalogs, direct mail, Web stores, television, mail order ads in magazines and newspapers and package inserts."  http://adjustableadvantage.com/uploads/AFC_full_open2_494.png

About The National Mail Order Association (NMOA)

NMOA is a 40-year-old professional organization that provides information, education and business contacts to small to midsize businesses and entrepreneurs that employ mail order and direct marketing tactics for selling goods and services. http://www.nmoa.org

Contact:
National Mail Order Association, NMOA
Contact: John Schulte
Phone: 612-788-1673
E-mail: [email protected]

Adjustable Advantage
Contact: Steve Klingensmith
Phone: 336-210-8048
E-mail: [email protected]

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SOURCE Adjustable Advantage