Smari Debuts Grass-Fed, Organic Icelandic Yogurt is Available Across the Nation Thicker than Greek yogurt and with more protein and calcium, Smari is in high demand.

LOS ANGELES, March 21, 2013 /PRNewswire/ -- Move over Greek yogurt! The legendary thykk yogurt of remote Icelandic villages has taken our shores by storm and earned a coveted place on Whole Foods shelves across the nation.

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In Iceland, yogurt, skyr, is thick, fat-free, protein and calcium rich, and low in sugar. A signature food of Iceland since the 9th century, it kept the Vikings strong through long dark winters, where food preservation was essential. And skyr preserved Icelanders, becoming a part of songs, folk tales, and every table.

Founder Smari Asmundsson learned the secrets of skyr-making from an 82-year-old dairyman from Egilsstaoir. He advised, "Get the best milk. Skim the fat. Add live cultures. Let it set. Strain the liquid. When it looks really thykk, strain even more."

Smari yogurt has more protein per serving than any other yogurt in the U.S. It's thicker and creamier than most other yogurt, even Greek yogurt, and it is the only certified organic Icelandic yogurt available. The milk and fruit are not treated with hormones, pesticides, or herbicides. And the cows are grass-fed Jerseys and Guernseys that make richer, thicker, more nutritious, better-tasting milk.

Available in Pure, Strawberry, Blueberry, and Vanilla, Smari flavors are made with organic fruit, vanilla extract, and a touch of cane sugar. Think pure and natural – think Smari! It's better for you and your kids too.

Smari is available nationally including over 170 Whole Foods locations. Visit to learn more.

About Smari

With 20g of protein and 0g of fat, creamy & thykk Smari is the only certified organic Icelandic yogurt on the market. Made with milk from only the best grass-fed Jersey and Guernsey cows, Smari has more calcium and protein than other yogurts. Iceland's coveted food since the 9th century, this yogurt has long held a place in songs & folktales and on the family table. Founder and native Icelander (Hafnarfjorour), Smari Asmundsson ate Icelandic yogurt from a young age and credits this with making him strong. After becoming a father, he began thinking about what to feed his son and wished more foods were tasty enough to make a child happy and healthy enough to make a parent feel good. He realized the world needed an organic Icelandic yogurt. An apprentice of an 82-year-old skyr-maker from Egilsstaoir, Smari learned the craft of yogurt-making and became a full-time skyr-master. He hopes you love his yogurt! Smari is available at Whole Foods locations in Alabama, Arizona, California, Colorado, Connecticut, Georgia, Kansas, Massachusetts, Nevada, New Mexico, North Carolina, Oregon, Rhode Island, Tennessee, Utah, and Washington – and is coming to other locations soon. (

Contact: Rachel Krupa, Krupa Consulting     

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