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Smart Data and Analytics Pioneer eXelate Doubles Revenue and Opens Offices in Chicago, Detroit and Los Angeles

Explosive Growth Powered by Industry-Leading Data Scale (1 Trillion Records Served) and Accuracy (1.8X Better)

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NEW YORK, May 30, 2013 /PRNewswire/ --

eXelate, the leading smart data and analytics engine powering smarter digital marketing decisions, today announced the opening of three new offices in Chicago, Detroit and Los Angeles for sales and support of new marketer and agency clients. The three new offices join eXelate's existing US operations in New York and San Francisco as well as international offices in London, Paris, and Israel. eXelate's geographic expansion was driven by growing client demand for eXelate's data and analytics products, which are powering smarter digital marketing decisions for marketers, agencies, and platforms worldwide.

This strong growth comes after eXelate's $12 million Series C Round last September. eXelate has the world's largest smart data pool and has become the industry leader for accurate, actionable and agile audience targeting data. Today's announcement extends eXelate's commercial footprint and strengthens momentum in 2013.

"With revenue and headcount doubling over the last 12 months we're excited to welcome three new teams in Chicago, Detroit and Los Angeles," said eXelate CEO Mark S. Zagorski. "Growing our network of data and analytics professionals will help eXelate empower more digital marketers and agencies with our massive pool of smart data, enabling them to make smarter marketing decisions."

Increasing demand for eXelate's smart data and analytics is powered by the optimal mix of data scale and accuracy. eXelate recently passed a massive milestone with over 1 trillion records pushed monthly to clients worldwide. eXelate's global technology and partnership footprint captures trillions of data points and then makes modeled data actionable across multi-platform consumers worldwide. eXelate's ongoing commitment to data accuracy also played a major part in building client trust and driving growth. With a focus on validating online data with gold-standard, independent third party sources, eXelate achieves the greatest possible balance of scale and accuracy.

"Many people confuse data accuracy and precision. Some might argue that a consensus approach which polls data providers is the best way to judge data accuracy. This approach essentially claims that attributes with the highest consensus are the most accurate. We categorically reject this flawed approach as it equates agreement - or precision - with accuracy. Our new white paper, Accurate Data is Smart Data, demonstrates why our data accuracy approach drives 1.8X better performance over standard audience targeting," said eXelate SVP Analytics, Kevin Lyons.

To download eXelate's Accurate Data is Smart Data white paper, please click here.

About eXelate

eXelate is the smart data company that powers smarter digital marketing decisions worldwide for marketers, agencies, platforms, publishers and data providers.  eXelate's smart data platform provides accurate, actionable, and agile data and analytics on online household demographics, purchase intent, and behavioral propensities.  Through the collection of trillions of directly measured online data points and distribution partnerships with information leaders such as Nielsen, Nielsen Catalina, MasterCard Advisors, Bizo, and more, eXelate makes online, offline, and custom modeled data sets actionable across 700M online consumers worldwide. As members of the NAI, IAB, trustE, Council for Accountable Advertising, and Evidon's Open Data Partnership, eXelate is a leader in privacy compliant advertising practices. For more information, please visit http://www.exelate.com or follow @eXelate.

For more information:

Uriah Av-Ron
PR for eXelate
e: pr@exelate.com
t: +1-646-755-6120

SOURCE eXelate



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