Smart Grid Consumer Survey

NEW YORK, Jan. 16, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:

Smart Grid Consumer Survey

http://www.reportlinker.com/p0346135/Smart-Grid-Consumer-Survey.html#utm_source=prnewswire&utm_medium=pr&utm_campaign=NoCategory

Attitudes and Opinions about Smart Meters, Home Energy Management, Demand Response, Time-of-Use Pricing, Smart Appliances, Prepayment, and Renewable Energy

Smart grid rollouts are building momentum as utilities across the United States continue to invest in this new infrastructure in an effort to transform their power grids. Pike Research forecasts that there will be more than 53 million smart meters deployed in the United States by the end of 2013. However, even as utilities invest in these new technologies, they struggle to effectively communicate the benefits of smart grid applications and services to end users.

One challenge is that various types of smart grid and smart energy home technologies have different levels of consumer awareness, and different levels of favorability and acceptance. Even as consumers state that they are concerned about their electricity usage, they are not always willing to adopt new products and services that can help them curb their electricity consumption. Awareness is also a challenge: nearly one-third of respondents to this survey were not familiar with smart grids, and one-quarter were not familiar with smart meters.

This Pike Research report details findings from a web-based survey of 1,001 consumers in the United States. The study assesses consumer preferences, opinions, and awareness toward smart grid applications. More specifically, the report analyzes the dynamics of consumer demand, preferences, and attitudes toward several key smart grid product and service categories: smart grids and smart meters, home energy management, time-of-use pricing, renewable energy, prepaid electricity services, smart appliances, and demand response. Pike Research's detailed examination of demand dynamics is segmented by various demographic and behavioral characteristics. The survey was conducted in the fall of 2012 using a nationally representative and demographically balanced sample.

-Key Questions Addressed:

How concerned are U.S. consumers about their electricity consumption?

How familiar are U.S. consumers with smart grid and smart meter technology?

What is the level of favorability among U.S. consumers for smart grid and smart meters?

How does this interest vary by demographic, behavioral, and political segment?

Are consumers willing to pay more for renewable energy, and if so, how much?

Are consumers open to the idea of prepaying for electricity?

Are consumers interested in home energy management?  What reasons are commonly cited for their interest or lack of interest?

What is the level of awareness for TOU pricing and what is the current usage?

What is the level of consumer interest in smart appliances, and how much do consumers expect to save if they purchase smart appliances?

How likely are consumers to consider participating in demand response programs?

-Who needs this report?

Utilities

Smart meter manufacturers

Home energy management companies

Demand response service providers

Smart appliance manufacturers

Systems integrators

Industry associations

Consumer advocacy groups

Government agencies

Investor community

Table of Contents

1. Executive Summary

1.1   Introduction

1.2   Key Findings

2. Respondent Overview

2.1   Current Electricity Usage and Concerns about the Cost of Electricity

2.2   Technology Adopter Identification by Age

3. Smart Grids and Smart Meters

3.1   Introduction

3.2   Smart Grid and Smart Meter Favorability

3.2.1     Smart Grid Favorability

3.2.2     Smart Meter Favorability

4. Home Energy Management

4.1   Introduction

4.2   Interest in Home Energy Management

4.3   Preferred Method of Information Delivery

4.4   Awareness of Home Energy Management Services

4.4.1     Expected Savings with Home Energy Management

5. Time-of-Use Pricing

5.1   Introduction

5.2   Awareness of Time-of-use Pricing

5.3   Interest in Time-of-use Pricing

6. Renewable Energy and Prepay

6.1   Renewable Energy

6.2   Willingness to Pay More for Renewables

6.3   Prepaid Electrical Services for Consumers

7. Smart Appliances

7.1   Introduction

7.2   Interest in Smart Appliances

7.3   Expected Savings from Smart Appliances

8. Demand Response

8.1   Introduction

8.2   Consideration of Demand Response

8.3   Willingness to Participate in Demand Response

8.4   Willingness to Allow Utility Control and Expected Savings

9. Summary and Conclusions

9.1   Consumer Opinions

9.1.1     Smart Grids and Smart Meters

9.1.2     Home Energy Management

9.1.3     Time-of-use Pricing

9.1.4     Renewable Energy and Prepayment

9.1.5     Smart Appliances

9.1.6     Demand Response

9.2   Overall Implications

10. Acronym and Abbreviation List

11. Table of Contents

12. Table of Charts and Figures

13. Scope of Study, Sources and Methodology

List of Charts and Figures

Interest in / Favorability toward Smart Grid Concepts, United States: 2012

Monthly Electric Bill, United States: 2012

Level of Concern about Electricity Costs, United States: 2012

Technology Adopter Status by Age Group, United States: 2012

Extremely or Very Concerned about Electricity Costs by Technology Adopter Segment, United States: 2012

Smart Grid and Smart Meter Favorability, United States: 2011 and 2012

Smart Grid Favorability by Demographic Segment, United States: 2012

Smart Grid Favorability by Behavior, Politics, and Electric Bill, United States: 2012

Smart Meter Favorability by Demographic Segment, United States: 2012

Smart Meter Favorability by Technology Adopter Segment, United States: 2011 and 2012

Smart Meter Favorability by Behavior, Politics, and Electric Bill, United States: 2012

Interest in Home Energy Management, United States: 2012

Interest in Home Energy Management by Demographic Segment, United States: 2012

Interest in Home Energy Management by Behavior, Politics, and Electric Bill, United States: 2012

Smart Meter Favorability and Interest in Energy Management by Technology Adopter Segment, United States: 2012

Smart Meter Favorability and Interest in Energy Management by Age, United States: 2012

Reasons for Interest in Home Energy Management, United States: 2012

Reasons for Interest in Home Energy Management by Age, United States: 2012

Reasons for Lack of Interest in Home Energy Management, United States: 2012

Home Energy Usage, Preferred Method of Providing Information, United States: 2012

Awareness of Home Energy Management Services, United States: 2012

Recall of Types of Companies Offering Home Energy Management Services, United States: 2012

Expected Savings Based on Utility Recommendation, United States: 2012

Awareness of TOU Pricing, United States: 2012

Interest in TOU Pricing, United States: 2012

Savings Necessary to Participate in TOU Programs, United States: 2012

Interest in TOU Pricing and Expected Savings of 10% or Less, United States: 2012

Willingness to Pay More for Renewable Energy, United States: 2012

Willingness to Pay More for Renewables by Age, United States: 2012

Willingness to Pay More for Renewables by Demographic Segment, United States: 2012

Willingness to Pay More for Renewables by Behavior, Politics, and Electric Bill, United States: 2012

Additional Amount Respondents Are Willing to Pay for Renewables, United States: 2012

Interest in Prepaying for Utilities, United States: 2012

Desire to Decrease Electric Bill and Willingness to Prepay for Utilities by Age, United States: 2012

Reasons that Respondents Would Not Enroll to Prepay for Electricity, United States: 2012

Interest in Smart Appliances, United States: 2012

Interest in Smart Appliances by Demographic Segment, United States: 2012

Interest in Smart Appliances by Behavior, Politics, and Electric Bill, United States: 2012

Desire to Decrease Electricity Bill and Interest in Smart Appliances by Technology Adopter Segment, United States: 2012

Expected Savings on Electric Bill from Smart Appliance, United States: 2012

Interest in Smart Appliances and Expected Savings of 10% or Less, United States: 2012

Likelihood to Purchase Smart Appliance Based on Guaranteed Savings, United States: 2012

Interest in Smart Appliances and Likelihood to Purchase Based on Guaranteed Savings by Technology Adopter Segment, United States: 2012

Interest in Demand Response, United States: 2012

Smart Meter Favorability and Demand Response Interest by Technology Adopter Segment, United States: 2012

Smart Meter Favorability and Demand Response Interest by Age, United States: 2012

Reasons for Not Considering Demand Response, United States: 2012

Willingness to Participate in Demand Response, United States: 2012

Reasons for Willingness to Participate in Demand Response, United States: 2012

Willingness to Allow a Utility to Control Thermostat, United States: 2012

Expected Savings if Utility Controls Thermostat, United States: 2012

To order this report:

: Smart Grid Consumer Survey

Contact Nicolas: nicolasbombourg@reportlinker.com
US: (805)-652-2626
Intl: +1 805-652-2626

SOURCE Reportlinker



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