NEW YORK, April 25, 2013 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Smart Key End User Survey in Europe
A Survey of Existing and Potential Smart Key Customers in EU
Smart key systems may have been available in Europe since 1999, but customer awareness and fitment rates have started to rise more rapidly since 2010. This gives OEM's an opportunity to retain and attract new customers but only if they understand customers perceptions and needs for smart key systems.
SBD's European End-Customer Survey aims to help OEMs and suppliers to identify these areas. Recording detailed responses from 600 customers across France, Germany and UK, the survey categorises all customers into 5 typical profiles – creating an easy 4-step process to increase sales of smart key systems.
Designed as part of the SBD Secure Car research package into the next generation of smart key systems, this report helps you to stay in touch with customers of today and define the correct strategy for the smart keys of tomorrow.
• The market for smart key systems in Europe is one of the most established and well developed, with the majority of brands offering a smart key system on one or more model range; however take-up rates have been slower than expected due to a perceived lack of understanding and mis-trust amongst consumers.
• This end-user survey aims at clarifying consumer opinions and awareness about smart key systems and identifying the most liked or disliked features of such systems.
• The survey targeted both existing users and those consumer who are yet to experience the benefits of smart key to identify what vehicle manufacturers need to do to encourage a further increase in demand for this technology.
TABLE OF CONTENTS
1. Introduction to smart key survey
2. Executive summary
3. Analysis of results
3.1. Marketing
3.2. Education
3.3. Buying
3.4. Implementation
4. Full results
5. Contact information
6. Glossary
To order this report:
Automotive_Manufacturing Industry: Smart Key End User Survey in Europe
Contact Clare: [email protected]
US:(339) 368 6001
Intl:+1 339 368 6001
SOURCE Reportlinker
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