Smart Shopping Carts Help You Spend Happily Ever After
CHICAGO, Sept. 5, 2013 /PRNewswire-USNewswire/ -- If there was a cash register on your grocery cart, would you spend more or less? Real-time feedback on how much they're spending leads budget shoppers to spend even more.
One third of Americans shop for groceries on a budget. They also worry about going over their budget. A new study in Atlanta grocery stores shows that smart shopping carts – carts that display the total price in a shopping cart – increased both a budget shoppers' confidence and how much they purchased.
The study further found that when shoppers know exactly how much they're spending, they were more likely to splurge on items like chocolate and brand name cookies, and even though they spent an average of almost 22% more, they left the store happier than those who did not receive this feedback.
But this real-time shopping feedback actually leads nonbudget shoppers to be more frugal. On average, they spend 19% less, and purchase fewer national brands and more of the less-expensive store brands.
"Real-time spending feedback enables budget shoppers to spend more of their budget and feel good about it," said Koert van Ittersum, Professor of Marketing and Consumer Well-Being at the University of Groningen in the Netherlands. "It makes people smarter shoppers, but that doesn't always mean they'll buy less."
Smart carts lead budget shoppers to spend more and feel better about it, but they lead nonbudget shoppers to be more frugal.
About the AMA
About the American Marketing Association:
The American Marketing Association (AMA) is the professional association for individuals and organizations that are leading the practice, teaching, and development of marketing worldwide. Learn more at marketingpower.com.
Contact: Christopher Bartone – 312.542.9029 – email@example.com
SOURCE American Marketing Association
More by this Source
Attention Store Managers: New Study Reveals Secrets to Increasing Unplanned Purchases
Sep 10, 2013, 10:07 ET
For Retailers, Low Prices Are Just the Beginning
Sep 09, 2013, 10:07 ET
How Can Managers Utilize Competitive Information to Increase Sales Performance?
Sep 06, 2013, 15:30 ET
Browse our custom packages or build your own to meet your unique communications needs.
Learn about PR Newswire services
Request more information about PR Newswire products and services or call us at (888) 776-0942.