The book offers strategic advice for senior living communities on how to use modern technology to improve occupancy rates and enhance personalized care.
IRVINE, Calif., Oct. 20, 2025 /PRNewswire/ -- SmartBug Media® — HubSpot's most decorated Elite partner in the world and the digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle — today released "Data-Driven Occupancy: A Practical Guide for AI & CRM for Senior Living."
The book, which details how senior living professionals can use customer relationship management (CRM) and AI technology to improve personalized care and occupancy rates, was unveiled on the first day of the Senior Care and Marketing Sales Summit (SMASH), an annual gathering of innovative marketing and sales professionals in senior care. This year's event takes place from Oct. 20-22 in Las Vegas.
"The challenges that senior living organizations must address go beyond deciding which tools to implement," SmartBug CEO Adam Bleibtreu said. "This book distills SmartBug's years of experience working with senior living communities into practical advice on how to use technology to ensure that personalized, high-quality care and data-driven occupancy go hand in hand."
The guide provides a strategic framework to enable senior living sales and marketing executives to start growing their communities through data-backed decisions, helping community residents live their best life in retirement while achieving occupancy goals. It offers guidance on how to:
- Build a data-driven strategy that directly links residents' quality of life to community goals.
- Identify and implement a modern smart CRM to personalize every interaction, from the first inquiry to move-in day and beyond.
- Leverage AI thoughtfully to anticipate resident needs, streamline operations and inform decision-making while still maintaining a human touch.
- Create a future-proof technology stack that supports the community's mission and is built for sustainable growth.
The book is available to SMASH attendees at SmartBug's booth (location 22), or it can be purchased on Amazon.
ABOUT SMARTBUG MEDIA®
SmartBug Media® is the digital agency of choice for organizations looking to create resilient growth across the entire customer lifecycle. From marketing to sales, revenue operations to customer success and e-commerce to integration, SmartBug® combines sound strategies and technology with top talent to de-risk the future and set a course for continued success.
As a two-time HubSpot North American Partner of the Year, SmartBug is one of its top-performing, elite global solutions partners. SmartBug is also a Google Premier Partner. For more information about SmartBug Media, visit smartbugmedia.com.
SOURCE SmartBug Media

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