CONCORD, N.H., April 27, 2017 /PRNewswire/ -- As the online flooring sales sector continues to grow, SmartFloorStore.com was recently launched as a new ecommerce site dedicated to TORLYS flooring collections.
SmartFloorStore.com fills a market niche by providing a user-friendly portal supported by personalized service – a feature rare in the online space. In addition, online orders are fulfilled with seven day delivery turnaround.
"The team is extremely excited about the rollout of SmartFloorStore.com. We were very deliberate and focused on creating an online presence that makes it very easy for homeowners and trade professionals to purchase best-in-class brands and to support that purchasing decision with personalized guidance," said Chris Sy, Managing Director of Smart Floor Store.
He continued: "That personalized purchasing model is what makes this website stand out. It lowers overhead costs so the consumer can have confidence the money they are spending is invested to insure the quality construction of every piece of flooring they buy."
Part of the website rollout includes new floating floor options Summit Elite, Everest Designer and EverWood Elite. Summit Elite was added to expand the hardwood sector, EverWood Elite was added as an additional pet friendly, waterproof LVT product and Everest Designer offers extremely affordable hardwood options in long and wide planks.
"We're really proud of these new options and our whole team is excited to see them in beautiful homes and commercial spaces," added Sy.
The site is also unique in that it features a streamlined, curated menu of TORLYS products. "TORLYS uses only the best components. From the incredibly dense core materials to commercially rated top coats to the built in cork backing to the strongest available click joint to the industry's only mold and mildew proof backing," said Sy.
In addition to the new options, some of the other unique solutions from TORLYS include waterproof wood-like flooring, leather and cork.
The design goals for the new site also included introducing fun elements that would highlight the site's ease of use. To that end, designers created "Bo the Bulldog", animated scenes and interactive videos.
For more information, please visit SmartFloorStore.com.
SmartFloorStore.com is an online flooring store offering high quality, budget friendly, high value floating flooring that can be used in residential and commercial applications. SmartFloorStore.com is the exclusive source for TORLYS Smart Floors USA, a 25-year-old company with best in class floating flooring offering the widest variety of styles including hardwood, cork, leather, laminate and vinyl. The Bulldog Replacer tool is exclusive to the line for easy repair and replacement. Environmentally conscious and friendly products – healthy for the home, pets and kids. BULLDOG BO is the persona of Smart Floor Store.
Liz Morgan, Liz Morgan PR
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