NEW YORK, Dec. 2, 2015 /PRNewswire/ -- Smartling today announced it has been named to EContent magazine's EContent 100, an annual listing of the companies that matter most in the digital content industry. Smartling was recognized in a new category on this year's list: content globalization and localization.
Smartling's Global Fluency Platform is transforming the way global content is created, consumed and managed. With Smartling, the world's most ambitious brands are accessing new markets, more customers and greater revenue by creating native brand experiences that successfully engage local prospects and customers.
"The addition of the content globalization and localization category to this year's EContent 100 List is reflective of the driving need to personalize digital content for audiences around the world," said Jack Welde, Smartling's co-founder and chief executive officer. "Creating localized global content and native brand experiences that reflect the languages, customs and preferences of each target audience is critical to achieving a more dominant global position. We provide companies with the technology to make this happen, and we are honored that our efforts have been recognized by EContent magazine."
Each year, EContent magazine's staff and contributing editors review the previous year's winners as the starting point for the new list. The judging panel then votes and debates on new nominees to round out the top 100.
"The EContent 100 List of Companies that Matter Most in the Digital Content Industry changes with the industry it celebrates," said Theresa Cramer, editor of EContent magazine. "As usual, the trends of the past year can be seen in the list, but so can themes for the year to come. For instance, if you have recently searched for a new digital marketing platform to work with, you'll know that the field is growing rapidly. Meanwhile, the importance of tailoring your content to global audiences is growing. The 2015 EContent 100 List reflects these changes and more. Congratulations to the companies – both old and new – that earned the respect and admiration of our panel of judges."
Smartling uses technology to transform the way content is created and consumed around the world. Smartling's Global Fluency Platform helps brands access new markets, more customers and greater value. The Global Fluency Platform enables ambitious brands to achieve a more dominant global position. Smartling enables brands such as British Airways, InterContinental Hotels Group, Uber, AdRoll, Shinola, Spotify, Pinterest, Hasbro and SurveyMonkey to provide truly native brand experiences. Smartling is headquartered in NYC with over 100 employees. For more information, visit www.smartling.com.