Smartphone Usage Creates Opportunities for Many, Including Attevo, Inc.

CLEVELAND, July 1, 2011 /PRNewswire/ -- The rapid and far-reaching acceptance of smartphones has profoundly changed the way people communicate, learn, work, shop and entertain themselves. The barriers of distance, time and access have been virtually eliminated, regardless of one's societal, economic or geographic profile. Smartphones have contributed to social, political and economic changes around the world and will have an even greater impact during the years to come.

Recent industry studies show that within the U.S., 302.9 million cell phone subscriptions equates to nearly 97.5% of the current population. Worldwide, there are approximately 4.1 billion cell phone subscriptions representing nearly 60% of the planet's 6.9 billion human population. Reflecting upon these numbers, the percentage of smartphone users in the U.S. is now nearly 50% of all domestic mobile subscriptions and the worldwide share is approximately 28% and growing. The rapid expansion in smartphone use is already eclipsing the introduction of the world-wide web.

The increasing proliferation and popularity of smartphones reflects a significant change in the way that users view instantaneous access to information. With two-thirds of smartphone users focused on personal use and one-third geared for business use, the convenience factor of state-of-the-art web browsing capabilities make the smartphone an essential tool for social networking, infotainment, geo-location, commerce and generally performing one's job. Because smartphones are carried by their owners most of the time, users enjoy a more information-rich experience through which to expand, plan and control their lives.

The increased level of information accessibility afforded by smartphones makes it an ideal vehicle for businesses to enhance relationships with customers and even expand profit margins. In addition to promoting specific products that will be of interest to individual users, smartphone functionality can give users convenience features that have not existed before.

Cleveland-based Attevo, Inc. has played a key role in equipping banks and credit unions across North America with mobile banking applications for smartphones. By implementing systems accessible via smartphones, financial institutions can give customers the ability to identify account balances, move funds between accounts, pay bills and receive notifications or alerts that enhance a customer's control over their money assets. Notification technology can also reduce identity theft and fraud by requiring authorization of purchase transactions through the entry of codes on a smartphone in support of credit card use. Additionally, a bank's cost for a smartphone or online transaction is typically 2% or less of those conducted through a traditional customer service representative.

During the last two years, Attevo has completed mobile banking implementations for 40 different institutions while serving 10 of the 20 largest banks in North America. These implementations have been complex undertakings as connections to existing back-office systems are required in combination with promoting the unique brand proposition of each financial institution. According to John Frankovich, COO at Attevo, "Our experience in implementing robust mobile applications within highly-secure environments has positioned the company for substantial growth in serving other industries that recognize the strategic value of smartphone applications."

Attevo delivers business consulting services to large, enterprise-class organizations that include risk management, program management, master data management, business intelligence and strategic information planning. Attevo has clients in the manufacturing, insurance, banking, logistics, consumer goods and software industries.

Contact:

John Frankovich
1-216-928-2800
[email protected]
1375 E. 9th Street, Suite 2500
Cleveland, OH 44114

SOURCE Attevo, Inc.