NEW YORK, Nov. 2, 2012 /PRNewswire/ -- News America Marketing (NAM), a division of News Corporation (NYSE: NWS), today announced that the November 4 issue of its widely distributed SmartSource Magazine coupon insert is dedicated to Wounded Warrior Project's (WWP) Believe in Heroes® campaign. Believe in Heroes broadens awareness for the work today's veterans have done for our country. 56 brands have pledged their support for this cause and are offering high value coupons in this special insert, with a total value over $50.
The November 4 SmartSource Magazine will feature a special Believe in Heroes insert that will be distributed to over 53 million households in honor of Veterans Day. The insert will feature coupons from dozens of favorite household brands. Consumers will be directed to woundedwarriorproject.org, where the 56 coupons will be available for printing. The site will also provide the opportunity to make a donation to Wounded Warrior Project, a great chance for shoppers to donate a portion of the available $50 in savings back to the organization.
Conceived in 2010 by Acosta Sales & Marketing, the Believe in Heroes campaign has grown to bring dozens of major brands and retailers together in support of Wounded Warrior Project and the injured veterans they serve. Last year the combined efforts of those participating in the Believe in Heroes campaign helped raise over $3.5 million for WWP. The goal this year is to raise more than $4 million.
"The men and women of the United States military and their families sacrifice so much for the work they do," said Chris Mixson, President, News America Marketing. "To be able to honor the dedication, challenges, and triumphs our nation's military members and their families experience for the second year in a row is a great feeling. We strongly encourage all of our readers to visit woundedwarriorproject.org to take advantage of all the special Veterans Day savings offerings and to make a donation to this worthy cause."
News America Marketing is a strong supporter of our country's service men and women. NAM has been a partner of the Believe in Heroes campaign since 2011, and for the past four years, the organization has sponsored an all-expense paid trip to the Super Bowl for two members of the US Marine Corps and their guests, and will do so again for the 2013 game. Additionally, News America Marketing holds annual fundraisers in its individual offices for the Wounded Warrior Project as well as supporting Operation Gratitude, an organization that annually sends 100,000 care packages to service members and their families.
"The Believe in Heroes campaign offers everyday consumers the ability to give back and enhance the lives of Wounded Warriors who sacrifice so much for the rest of us," said Adam Silva, Chief Development Officer, WWP. "We really appreciate having the support of News America Marketing. Their network has helped us reach millions and we commend them for their commitment to our service men and women."
Wounded Warrior Project's vision is to foster the most successful, well-adjusted generation of injured service members in our nation's history. Thousands of Wounded Warriors and families receive support each year through programs designed to nurture the mind and body, and encourage economic empowerment.
News America Marketing®, a division of News Corporation, is the premier single-source provider of consumer marketing services in the U.S. and Canada. The company's product portfolio, marketed under the SmartSource® brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, popular online consumer coupon site SmartSource.com, various in-store marketing products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to millions of consumers each month via a network of 1,700+ newspapers/publications** and over 61,000* supermarket, drug, office, mass merchandisers, convenience and dollar-store locations across the country, including Kroger, Safeway, Publix, CVS, Walgreens, Staples, Family Dollar and Dollar General.
* Based on NAM's SSCM; In-store Network as of August 13-September 9, 2012
**Market list effective July, 2012
SOURCE News America Marketing