Smashbox Cosmetics Launches Exciting New Beauty Innovations On HSN -- HSN Shoppers Will Be the First to Order the New Photo Finish Pore Minimizing Primer and Be Legendary Longwear Lip Lacquer During a Special Two-Day Exclusive Release Beginning July 14 --

-- Smashbox Debut Part of HSN's Surprise-filled, Month-long Birthday Celebration in July --

ST. PETERSBURG, Fla., July 9, 2014 /PRNewswire/ -- Leading entertainment and lifestyle retailer HSN and Smashbox Cosmetics announced today the upcoming debut of the wildly popular makeup brand across all of HSN's platforms – TV, online and mobile – during the retailer's weekly Beauty Report show on Thursday, July 10 at 7 p.m. (EST) and again throughout the day on July 14 and 15. 

"Smashbox Cosmetics is a leader within the makeup industry and I am thrilled to welcome them to our growing portfolio of top tier beauty brands," said Anne Martin-Vachon, Chief Merchandising Officer for HSN.  "Our customers are extremely savvy when it comes to beauty and constantly searching for products that will help them achieve their perfect look.  I am confident they will find it when Smashbox debuts on HSN in July."

Known for providing long-lasting, multi-purpose makeup in bold, luxurious colors, Smashbox will give HSN shoppers a special two-day exclusive preview of its new Photo Finish Pore Minimizing Primer and Be Legendary Longwear Lip Lacquer during on July 14 as part of HSN's month-long 37th birthday celebration.

"HSN is an incredible platform in the beauty industry and our new partnership creates endless possibilities to grow our business.  We've admired HSN for many years and look forward to building a robust relationship while sharing the Smashbox story with customers nationwide." said Davis Factor, Smashbox Founder.

HSN will offer its customers an impressive assortment of products at launch, featuring Smashbox favorites, exclusive configurations and exciting new additions to the line.  The full launch assortment will include:

  • Photo Finish Pore Minimizing Primer ($39)
  • Be Legendary Longwear Lip Lacquer ($24)
  • Liquid Halo Foundation with Travel Classic Primer ($42)
  • Full Exposure Mascara Duo ($24.50)
  • Always Sharp Eyeliner Duo ($30)
  • Always Sharp Lip Liner ($20)
  • Full Exposure Shadow Palette ($49)
  • Brow Tech To Go ($27)
  • Photo Finish 24-hr Eye Shadow Primer ($20)
  • Halo Hydrating Perfecting Powder ($59)
  • Telephoto Brush ($39)

For more information about the launch of Smashbox Cosmetics on HSN, please visit HSN.com or join the conversation @HSN on Facebook, Twitter, Instagram and Pinterest using #ItsFunHere.

About HSN:

HSN is a leading interactive entertainment and lifestyle retailer, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates entertainment, inspiration, personalities and industry experts to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty, Jewelry, Home/Lifestyle, fashion/Accessories, and Electronics. HSN broadcasts live to 96 million households in the US in HD 24/7 and its website - hsn.com features more than 50,000 product videos. Mobile applications include HSN apps for iPad, iPhone and Android. HSN, founded 36 years ago as the first shopping network, is an operating segment of HSN, Inc. (Nasdaq: HSNI). For more information, please visit HSN.com, or follow @HSN on Facebook and Twitter.

About Smashbox Cosmetics:

Smashbox Cosmetics was born out of Smashbox Studios, the modern-day image factory in Los Angeles, CA.  After founding the photo studios, brothers Dean and Davis Factor—great-grandsons of makeup legend Max Factor— were inspired to create a line that would meet the demanding needs of a professional photo shoot.   Smashbox Cosmetics strives to make the exclusive inclusive while infusing the independent spirit of Smashbox Studios into the lives of women.  Life is your set and every moment is a photo op. Smashbox Cosmetics puts the behind-the-scenes know-how of camera ready beauty into the hands of consumers worldwide.

SOURCE HSN



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