SMIRNOFF Presents Three Sorbet-Inspired Flavored Vodka Specialties To Stimulate The Tastebuds, But Not The Waistline The Go-To Accessory for Every Summertime Occasion, SMIRNOFF Sorbet Light Delivers Reduced-Calorie, Natural Flavor for Refreshingly-Light Tasting Cocktails

NORWALK, Conn., March 12, 2013 /PRNewswire/ -- Putting a spin on the flavored vodka category, SMIRNOFF® Vodka is making a splash with a new-to-market delicious, reduced calorie line of vodka specialties, infused with natural flavors: SMIRNOFF Sorbet Light. SMIRNOFF Sorbet Light ups the ante with three fresh flavors inspired by the sweet, icy and light taste of sorbet. This new line of vodka specialties is 78 calories per 1.5 oz. serving and creates scrumptious, light-tasting cocktails.

Beginning with SMIRNOFF No. 21 Vodka, the world's best-selling vodka, SMIRNOFF Sorbet Light is infused with the natural flavoring of fresh-tasting berries, tart pomegranates, luscious mangos, juicy passion fruits and zesty lemons creating three unique, reduced calorie vodka specialties: SMIRNOFF Sorbet Light Raspberry Pomegranate, SMIRNOFF Sorbet Light Mango Passion Fruit and SMIRNOFF Sorbet Light Lemon. With this brilliantly delicious and guilt-free line up, the best way to enjoy SMIRNOFF Sorbet Light is in good company and of course, responsibly.

"SMIRNOFF Sorbet Light is the next flavor experience for those women who strive to lead a balanced lifestyle, but never at the expense of delicious cocktails," said Sandhya Padmanabhan, Brand Manager for SMIRNOFF. "Today's multifaceted woman inspired SMIRNOFF to think differently and create a product that would make guilt free, delectable drinks that truly embody the refreshingly light taste of sorbet."

SMIRNOFF Sorbet Light breaks the mold of traditional flavored vodkas by offering an incredibly tasty reduced calorie spirit that has 25% fewer calories than the leading dessert-inspired flavored vodkas. SMIRNOFF Sorbet Light delivers refreshing flavors and lighter tasting cocktails that don't taste like they are a sacrifice.

Experience the deliciously light and fresh taste that SMIRNOFF Sorbet Light brings to cocktails with a cocktail recipe for any summer occasion. From jasmine tea, coconut water and fresh-tasting juices to mint, cilantro and ginger, these flavors pair perfectly with an array of mixers and fresh ingredients to inspire endless drink creations. Try the SMIRNOFF Sorbet Light Berry Cosmo when opening your night to the unexpected; the SMIRNOFF Sorbet Light Tropical Martini for those much needed nights in; and SMIRNOFF Sorbet Light Lemon Pomegranate Punch while going big at brunch.

SMIRNOFF Sorbet Light Berry Cosmo

  • 1.5 oz. SMIRNOFF Sorbet Light Raspberry Pomegranate*
  • 2 oz. Cranberry Juice
  • 0.25 oz. Fresh Lime Juice
  • Glassware: Stemless martini glass
  • Garnish: Lime wheel
    Combine all ingredients in a mixing glass, add ice, shake, strain into a chilled, stemless martini glass and garnish.
    Per 4.25 oz. serving: Calories-107; Carbohydrates-8.3 G; Protein-0 G; Fat-0 G
    *Per 1.5 fl. oz. – Average analysis: Calories 78; Carbohydrates-1.3 G; Protein -0; Fat-0 G.
    25% fewer calories than the leading dessert-inspired flavored vodkas.

SMIRNOFF Sorbet Light Tropical Martini

  • 1.5 oz. SMIRNOFF Sorbet Light Mango Passion Fruit*
  • 1.5 oz. Coconut Water
  • 1 oz. Pineapple Juice
  • Glassware: Martini
  • Garnish: Pineapple wedge or lime wheel with a cherry
    Combine all ingredients in a mixing glass, add ice, shake, strain into a chilled martini glass and garnish.
    Per 5 oz. serving: Calories-103; Carbohydrates-7.4 G; Protein-0 G; Fat-0 G
    *Per 1.5 fl. oz. – Average analysis: Calories 78; Carbohydrates-1.3 G; Protein -0; Fat-0 G.
    25% fewer calories than the leading dessert-inspired flavored vodkas.

SMIRNOFF Sorbet Light Lemon Pomegranate Punch

  • 1.5 oz. SMIRNOFF Sorbet Light Lemon*
  • 2.5 oz. Diet Sprite
  • 1.5 oz. Pomegranate Juice
  • Glassware: Highball
  • Garnish: Lemon wedge
    Build in a highball glass over ice.
    Per 6.5 oz. serving: Calories-106; Carbohydrates-8.3 G; Protein-0 G; Fat-0 G
    *Per 1.5 fl. oz. – Average analysis: Calories 78; Carbohydrates-1.3 G; Protein -0; Fat-0 G.
    25% fewer calories than the leading dessert-inspired flavored vodkas.

SMIRNOFF Sorbet Light Raspberry Pomegranate, SMIRNOFF Sorbet Light Mango Passion Fruit and SMIRNOFF Sorbet Light Lemon are now available for consumers of legal drinking age at liquor and grocery stores nationwide for a suggested retail price of $15.99 for a 750mL bottle.

When mixing up cocktails and all things social with SMIRNOFF Sorbet Light, always remember to do so responsibly.

For additional information, please visit www.smirnoff.com or become a fan of the "Most Liked" vodka brand at www.facebook.com/smirnoff. Be sure to join us on www.pinterest.com/smirnoffvodka as we share our SMIRNOFF Sorbet Light-inspired experiences.

About SMIRNOFF

The SMIRNOFF brand that boasts the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world. For more information, log on to www.smirnoff.com.  

About SMIRNOFF Sorbet Light

SMIRNOFF Sorbet Light vodka specialties contain 78 calories per 1.5 fl. oz., which is 25 percent fewer calories than the leading dessert-inspired flavored vodkas. They also contain 1.3 grams of carbohydrates and 0 grams of fat or protein per 1.5 fl. oz.

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere, responsibly.

MEDIA CONTACTS:


Jacqueline Muglia

Jamie Hakim

Taylor

Diageo

(212) 714-5795

jmuglia@taylorstrategy.com

(646) 223-2314

Jamie.hakim@diageo.com

SOURCE SMIRNOFF



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