2014

SMIRNOFF Vodka Reveals Two New Indulgent, Celebratory Flavors Just In Time For The Upcoming Holiday Season Smirnoff Vodka Wants Consumers to Have Their Cake (and Caramel) and Eat it Too With Launch of New Flavored Vodkas

NORWALK, Conn., Oct. 16, 2012 /PRNewswire/ -- With the holiday season kicking off at the end of the month, SMIRNOFF® Vodka is introducing two new flavored vodkas – Iced Cake and Kissed Caramel – giving adult consumers  a reason to raise their  glasses  and celebrate every occasion  this holiday season.  As the world's number-one selling and most awarded vodka brand, these decadent new flavors are the best way for consumers and fans of SMIRNOFF to honor every event, big or small.

(Photo:  http://photos.prnewswire.com/prnh/20121016/NY93707-a)
(Photo:  http://photos.prnewswire.com/prnh/20121016/NY93707-b)

Created from award-winning SMIRNOFF No. 21 Vodka, SMIRNOFF Iced Cake and SMIRNOFF Kissed Caramel flavored vodkas join SMIRNOFF Fluffed Marshmallow and SMIRNOFF Whipped Cream in the brand's increasingly popular line of confectionary flavored vodkas. Just as there are two faces of the moon, two edges of a sword, and two sides to every story, SMIRNOFF is offering consumers two smooth, creamy tastes to experience: the sweet flavor of Iced Cake and the sultry essence of Kissed Caramel. To indulge either side this Halloween, Thanksgiving, New Years, and every holiday in between, try whipping up the Upside-Down Cake cocktail with SMIRNOFF Iced Cake or the Caramel Candy Apple cocktail with SMIRNOFF Kissed Caramel:

Upside-Down Cake


1.5 oz.   SMIRNOFF Iced Cake Flavored Vodka

1 oz.       orange juice

1 oz.       pineapple juice

Build in a Highball glass over ice and top off with Club Soda. Garnish with sprinkles, a cherry and an orange twist.

Kissed Caramel Apple-tini


1.5 oz.   SMIRNOFF Kissed Caramel Flavored Vodka

1.5 oz.   apple juice

.25 oz.   lemon juice

.25 oz.   simply syrup

Combine all ingredients in a shaker with ice. Shake well. Strain into a martini glass. Garnish with think apple slices and a caramel rim.

"As pioneers in the world of cocktail culture, we're always experimenting with new tastes and trends to expand our portfolio and give consumers delicious, high-quality flavored vodka options suitable for all responsible drinking occasions," said Dan Kleinman, Brand Director for SMIRNOFF. "SMIRNOFF Iced Cake and SMIRNOFF Kissed Caramel make the perfect base for any celebratory cocktail; whether it's a birthday, an engagement or a promotion at work, these flavors work so well with those key moments that call for raising a glass."

Formerly reserved exclusively for the characters of VH1's hit scripted television show Single Ladies, SMIRNOFF Iced Cake and SMIRNOFF Kissed Caramel are now available for consumers of legal drinking age at liquor and grocery stores nationwide for a suggested retail price of $12.99 for a 750mL bottle.

For additional information, please visit www.Smirnoff.com or become a fan of the "Most Liked" vodka brand at www.Facebook.com/Smirnoff. And remember, when drinking SMIRNOFF, please do so responsibly.

About SMIRNOFF
SMIRNOFF, the world's number-one selling premium spirit and the top-selling flavored vodka in North America, traces its heritage back to 19th century Russia. As the most awarded vodka brand in the world, SMIRNOFF has always been known for quality and is enjoyed responsibly in 130 countries around the world.   For more information, log on to www.SMIRNOFF.com.  

About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories. These brands include Johnnie Walker, Guinness, Smirnoff, J&B, Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal, Beaulieu Vineyard and Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (DGE).  For more information about Diageo, its people, brands, and performance, visit us at Diageo.com. For our global resource that promotes responsible drinking through the sharing of best practice tools, information and initiatives, visit DRINKiQ.com.

Celebrating life, every day, everywhere, responsibly.

MEDIA CONTACTS:


Lizzie Manganiello

Jamie Hakim

Taylor

Diageo

(212) 714-5792

lmanganiello@taylorstrategy.com

(646) 223-2314

Jamie.hakim@diageo.com

SOURCE SMIRNOFF



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