ORLANDO, Fla., Feb. 25, 2013 /PRNewswire-USNewswire/ -- Smokey Bones Bar & Fire Grill is reinvigorating its provocative, edgy positioning in the casual dining field with a new management team, bold new entrees, and now, a new ad agency. The company named Brokaw Inc. its Agency of Record. Brokaw, based in Cleveland, Ohio, will handle all aspects of the company's marketing efforts, including assisting with brand strategy, creative development, digital and social media, local marketing, media, and public relations.
Brokaw Inc. has a broad range of regional, national and international clients, but is particularly strong in the restaurant category. Finding an agency with strong restaurant experience was important to the management team at Smokey Bones, so too was selecting an agency with a fresh, creative approach to reaching consumers.
Earlier this month, Brokaw demonstrated to Smokey Bones its buzz-worthy approach to advertising with the creation of a Singles Awareness Day (S.A.D.) Happy Hour. The national holiday is the day after Valentine's Day and celebrates the benefits of being single. Brokaw used the day to help Smokey Bones introduce its new beverage book – featuring these signature cocktails and craft beers at the happy hour event. Through a series of public service announcements highlighting what a single person can avoid – such as dealing with a screaming baby, a partner pretending to listen, or a "never hang up" phone conversation – Brokaw was able to generate media buzz across the country to promote the happy hour event.
"We are very excited about our new partnership," said Roger J. Drake, Senior Vice President of Marketing for Smokey Bones Bar & Fire Grill. "Brokaw's reputation and track record of developing smart, relevant, and buzz-worthy work made them a smart choice. We are thrilled about our future, as well as our new agency relationship."
"Smokey Bones is poised for strong and dynamic growth," said Gregg Brokaw, managing partner at the agency. "We see nothing but a huge opportunity to move the brand forward and love supporting a brand with an enthusiastic spirit and culture, not unlike our own."
Smokey Bones is a full-service bar and fire-gill restaurant that operates 66 locations in 17 states and employs nearly 4,000 people. It is owned by an affiliate of Boca Raton, FL-based Sun Capital Partners, Inc., whose portfolio of restaurants also includes Boston Market, Friendly's, Sweet Tomatoes, Captain D's, Bar Louie, and other restaurant brands representing approximately 2,000 locations and over $2 billion in sales. For more information and restaurant locations, visit www.smokeybones.com.
Brokaw is an independent advertising agency that specializes in helping a handful of premier global, national, and regional brands rise above the blah blah. From digital, influencer and WOM marketing, to brand strategy development and execution, to non-traditional, local marketing, connections planning, and motion graphic design, Brokaw's client roster spans vitaminwater, Fazoli's, Hotels.com, Garden Fresh Restaurant Corp., and more. Brokaw Inc. is owned and operated by Gregg and Tim Brokaw and headquartered in Downtown Cleveland's Warehouse District. For more information, visit www.brokaw.com.
Lisa Sweeney, Brokaw Inc.
SOURCE Smokey Bones Bar & Fire Grill