SNAP Interactive, Inc. Hires Strategic Communications Firm, ICR, to Manage Investor Relations Marks First Step in Larger Initiative to Increase Investor Awareness

NEW YORK, Jan. 23, 2012 /PRNewswire/ -- SNAP Interactive, Inc. (OTCBB: STVI), creator of the AreYouInterested.com App on Facebook Platform, today announced that is has retained ICR, a strategic communications firm, to assist the company with its investor relations activities.  Retaining ICR marks the first step as part of an overall plan to improve communication with investors and increase SNAP's profile and visibility within the overall investment community. 

(Logo: http://photos.prnewswire.com/prnh/20111101/NY96955LOGO-b)

"We are thrilled to be working with ICR," said Cliff Lerner, SNAP Interactive President & CEO. "We felt it was important to team up with a leading investor relations firm like ICR to help provide our shareholders with a high quality of service and attention while leveraging their expertise to create a plan to raise SNAP's public profile. We anticipate our 2012 action plan will include presenting at investor conferences for the first time in SNAP's history as well as increased communication with investors and professionals within the investment community.  We're extremely proud of the growth we've achieved from a revenue and product perspective and now, with a much more robust staff and ICR's guidance, we're ready to increase our public profile."

SNAP Interactive recently hired Jon Pedersen, Sr. as Chief Financial Officer in November 2011.  Mr. Pedersen brings key experience to SNAP coming from a senior level role at Warner Music Group, a former New York Stock Exchange listed company. ICR will be working closely with co-founders Cliff and Darrell Lerner alongside Mr. Pedersen, whose responsibilities as CFO include overseeing SNAP's investor relations function. 

"I'm excited to be ramping up our investor relations efforts and sharing the SNAP story with the investment community," said Mr. Pedersen. "SNAP Interactive is home to one of the largest social dating applications on the Internet and is completely integrated with social networking and mobile platforms.  We look forward to more actively communicating our story to investors interested in these emerging markets."  

About SNAP Interactive, Inc.
SNAP Interactive, Inc. develops, owns and operates online dating and social networking applications for social networking websites and mobile platforms.  SNAP's flagship brand, AreYouInterested.com®, is one of the largest social dating applications on the Internet with over 55 million installs, and offers a completely integrated Facebook, iPhone, Android and Web application. For more information, please visit http://www.SNAP-Interactive.com/, its blog at http://blog.SNAP-Interactive.com/, on Facebook at facebook.com/SNAPInteractiveInc and on Twitter at @SNAPInteractive.

The references to our websites are inactive textual references only and not hyperlinks.  The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook® is a registered trademark of Facebook Inc. iPhone® is a registered trademark of Apple Inc.  Are You Interested?® is a registered trademark of SNAP Interactive, Inc.

About ICR
ICR is a leading financial communications firm specializing in investor relations, corporate communications and digital media. Established in 1998, ICR represents more than 250 primarily publicly-listed companies and maintains offices in Norwalk, Conn., New York, Los Angeles, San Francisco, Boston and Beijing. ICR is one of the industry's fastest growing consultancies and is consistently listed among the nation's top independent communications consulting firms. www.icrinc.com.

Media Contact:
Leah Taylor
press@SNAP-Interactive.com

Investor Relations:
Denise Garcia, ICR
203-682-8335                
IR@SNAP-Interactive.com

SOURCE SNAP Interactive, Inc.



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