2014

SNAP Interactive Reports Results For The Quarter Ended June 30, 2012 -- Revenue of $5.2 Million, Up 8% Year-Over-Year

-- Overall liquidity level remains strong at $7.2 million

-- SNAP Prepares Imminent Re-Launch of AreYouInterested.com as a Social Discovery Site

NEW YORK, Aug. 6, 2012 /PRNewswire/ -- SNAP Interactive, Inc. ("SNAP" or the "Company") (OTCBB: STVI), a leading social application developer, today announced financial results for the quarter ended June 30, 2012.

(Logo: http://photos.prnewswire.com/prnh/20111101/NY96955LOGO-b )

  • Quarterly revenue increased 8% to $5.2 million compared to $4.8 million for the comparable period in 2011;
  • Quarterly bookings increased 2% to $5.3 million compared to $5.2 million for the comparable period in 2011;
  • Deferred revenue increased 29% to $3.7 million at June 30, 2012 compared to $2.8 million at June 30, 2011;
  • Net loss for the quarter was $1.2 million, or $0.03 per basic and diluted common share, compared with a net loss of $0.6 million, or $0.02 per basic and diluted common share, for the comparable period in 2011; and
  • SNAP's balance sheet position continues to be strong, with $7.2 million of available sources of liquidity (includes cash and cash equivalents plus restricted cash and investments) at June 30, 2012.

"This was a significant quarter for us from a product perspective," said SNAP's President and Chief Executive Officer, Clifford Lerner. "We successfully launched the redesigned AreYouInterested.com product to all new users by the quarter's end. We were able to concentrate our efforts on reengineering the AreYouInterested.com product without burning a meaningful amount of cash.  As a result, I'm extremely pleased with the position that SNAP is in at this point.  We have talent, scale, and liquidity going into the imminent launch of what I believe will be a much improved and more engaging product for all users."

"Our goal going into the second quarter was to preserve liquidity while readying the redesigned AreYouInterested.com product for launch.  We are pleased to have accomplished our goal, ending the quarter with $7.2 million in available liquidity, down just $0.2 million from March 31, 2012 while continuing to invest in our product and development team" added Jon D. Pedersen, Sr., SNAP's Chief Financial Officer.

Financial Highlights
(Unaudited)
















Three Months Ended






Six Months Ended






June 30,






June 30,




GAAP Results 


2012



2011



Change



2012




2011

Change

Total revenues


$

5,212,637



$

4,826,783




8%



$

10,958,088



$

8,563,682


28%

Deferred revenue at period end


$

3,654,943



$

2,823,714




29%



$

3,654,943



$

2,823,714


29%

Net loss


$

(1,151,348)



$

(632,868)




82%



$

(2,858,610)



$

(1,553,608)


84%

Net cash used in operating activities


$

(138,051)



$

(438,966)




(69)%

 



$

(1,697,958)



$

(1,144,087)


48%























Non-GAAP Results 






















Bookings


$

5,335,772



$

5,255,048




2%



$

11,213,482



$

9,433,718


19%

Overall liquidity at period end


$

7,200,158



$

9,836,469




(27)%



$

7,200,158



$

9,836,469


(27)%

Business Highlights

  • Added 3.7 million new profiles to the AreYouInterested.com brand;
  • Provided approximately 325,000 downloads of our AreYouInterested.com iPhone application through the iPhone App Store;
  • Generated mobile engagement of approximately 14% of all unique logins during June 2012; and
  • Launched the redesigned AreYouInterested.com product to all new users in June.

Management Commentary

"We are pivoting from a focus on pure dating to social discovery," said SNAP's President and Chief Executive Officer, Clifford Lerner.  "Social discovery is about discovering people and content based on common interests.  Common interests are an incredibly powerful way to connect people and engage users with highly targeted content including commerce, events, music and videos.   SNAP has millions of synced Facebook profiles and over 1 billion pieces of structured interest data.  With this data from our users and by leveraging of Facebook's interest graph and open graph, we believe that AreYouInterested.com is ideally positioned to emerge as a leader in the social discovery space."

SNAP's Chief Financial Officer Jon D. Pedersen, Sr. added, "This was a significant transitional quarter for SNAP.  We were primarily focused on the development of the redesigned AreYouInterested.com product rather than spending cash to acquire new users.  In turn, this resulted in a decrease in revenue, bookings, and active subscribers compared to the first quarter of 2012.  This reduction in spend benefitted cash flows and net income for the quarter, as cash used in operating activities was only $138 thousand while net loss improved $556 thousand from the first quarter of 2012."

"The redesigned AreYouInterested.com product launched to all new users in June.  We are in the process of optimizing the new product and adding new features to increase user engagement, and we began the process of switching our existing user base to the redesigned product and expect to complete that process within days.  We intend to keep our advertising and marketing expenses at reduced levels during the third quarter of 2012 as we continue to test and optimize the redesigned product.  As a result we expect a short-term decline in active subscribers, bookings, and revenues."

"We believe that re-launching AreYouInterested.com as a social discovery site will improve the user experience and drive new revenue opportunities beyond our core subscriptions over the long-term.  SNAP has never focused on managing the short-term.  This quarter was no different.  We have redesigned a product that we believe will be accretive to both SNAP and the AreYouInterested.com brand over the long-term."

About SNAP Interactive, Inc.

SNAP Interactive, Inc. develops, owns and operates online dating and social networking applications for social networking websites and mobile platforms.  SNAP's flagship brand, AreYouInterested.com®, is one of the largest social dating applications on the Internet with over seven million monthly active users ("MAUs") of the AreYouInterested.com application on the Facebook Platform alone, and offers a completely integrated FacebookiPhoneAndroid and Web application. For more information, please visit http://www.snap-interactive.com/, its blog at http://blog.snap-interactive.com/, on Facebook at facebook.com/SnapInteractiveInc and on Twitter at @SNAPInteractive.

The contents of our websites are not part of this press release, and you should not consider the contents of these websites in making an investment decision with respect to our common stock.

Facebook® is a registered trademark of Facebook Inc. iPhone® is a registered trademark of Apple Inc.  Are You Interested?® is a registered trademark of SNAP Interactive, Inc.

Forward-Looking Statements

This press release contains "forward-looking statements" made under the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 that are based on current expectations, estimates, forecasts and assumptions and are subject to risks and uncertainties. Words such as "anticipate," "assume," "believe," "estimate," "expect," "goal," "intend," "plan," "project," "seek," "target," and variations of such words and similar expressions are intended to identify forward-looking statements.  Such forward-looking statements are subject to certain risks, uncertainties and assumptions that may cause actual results to differ materially from those expressed by the forward-looking statements, including, but not limited to, the following: our ability to successfully develop, test and launch our redesigned product; unexpected delays in this process; general economic, industry and market sector conditions; the ability to obtain additional financing to implement the Company's long-term growth strategy; the ability to effectively manage the Company's growth; the ability to anticipate and respond to changing consumer trends and preferences; reliance on the Company's chief executive officer and sole director and the Company's ability to attract and hire key personnel; reliance on a very limited number of third party platforms to run the Company's applications and the ability of third party platforms to take action against these applications; the intense competition in the online dating marketplace; the ability to establish and maintain brand recognition; the ability to develop and support successful applications for mobile platforms; the ability to advertise the Company's products through a variety of advertising media; the ability to develop and market new technologies to respond to rapid technological changes; increased governmental regulation of the online dating, social networking or Internet industries; and circumstances that could disrupt the functioning of the Company's applications and websites.  In evaluating these statements, you should carefully consider these risks and uncertainties and those described under the headings "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors" in the Company's Form 10-Ks, Form 10-Qs and other recent Securities and Exchange Commission filings.

All forward-looking statements speak only as of the date on which they are made. The Company undertakes no obligation to update any forward-looking statement or statements to reflect events or circumstances after the date on which such statement was made.

Non-GAAP Financial Measures

We have provided in this release non-GAAP financial information including bookings and available sources of liquidity, or "overall liquidity," as a supplement to the consolidated financial statements, which are prepared in accordance with generally accepted accounting principles in the United States of America ("GAAP"). Management uses these non-GAAP financial measures internally in analyzing our financial results to assess operational performance and liquidity.

Bookings is a non-GAAP financial measure representing the aggregate dollar value of subscription fees and premium sales received during the period. We calculate bookings as subscription revenue recognized during the period plus the change in deferred revenue during the period. We record subscription revenue from subscription fees and premium sales as deferred revenue and then recognize that revenue ratably over the length of the subscription term. In addition to subscription revenue, bookings is a "top-line" financial metric that we use to manage our business. We believe that this non-GAAP financial measure is useful in evaluating our business because we believe, as compared to subscription revenue, it is a better indicator of the subscription activity in a given period. In addition, we use bookings to evaluate our results of operations, to assess the effectiveness of, and plan future, user acquisition campaigns.

Over the long term, the factors impacting our bookings and revenue are the same. However, in the short term, factors exist that may cause revenue to exceed or be less than bookings in any period. While we believe that bookings is useful in evaluating our business, it should be considered as supplemental in nature and it is not meant to be a substitute for subscription revenue recognized in accordance with GAAP.

Some limitations of bookings as a financial measure include that:

  • Bookings does not reflect that we defer and recognize revenue from subscription fees and premium sales over the length of the subscription term; and
  • Other companies, including companies in our industry, may calculate bookings differently or choose not to calculate bookings at all, which reduces its usefulness as a comparative measure.

Because of these limitations, you should consider bookings along with other financial performance measures, including revenue, deferred revenue, net income (loss) and our financial results presented in accordance with GAAP.

Overall liquidity is defined as cash and cash equivalents plus restricted cash and investments.  We consider overall liquidity to be an important measure of our liquidity and ability to meet our ongoing obligations.  We believe this non-GAAP financial measure is useful to investors because our investors use such information to help assess our available capital for deployment. One limitation of overall liquidity is that it does not include the Company's potential access to credit and other sources of financing.  Other companies may calculate overall liquidity differently or choose not to calculate overall liquidity at all, which reduces its usefulness as a comparative measure.  The presentation of this financial information is not intended to be considered in isolation or as a substitute for the financial information prepared in accordance with GAAP.

IR Contact:
Denise Garcia
IR@snap-interactive.com

 

SNAP INTERACTIVE, INC.
CONDENSED CONSOLIDATED BALANCE SHEETS










June 30,



December 31,




2012



2011




(Unaudited)






ASSETS









Current assets:









Cash and cash equivalents


$

5,594,301



$

2,397,828


Restricted cash



105,000




-


Credit card holdback receivable



473,794




441,840


Accounts receivable, net of allowances of $57,626 and $184,964, respectively



550,182




480,190


Accrued interest receivable



5,907




5,907


Investments



1,500,857




6,481,205


Prepaid expenses



193,648




96,815


Total current assets



8,423,689




9,903,785


Fixed assets and intangible assets, net



577,343




578,463


Notes receivable



131,131




138,803


Security deposits



-




19,520


Total assets


$

9,132,163



$

10,640,571











LIABILITIES AND STOCKHOLDERS' EQUITY









Current liabilities:









Accounts payable


$

1,643,689



$

1,027,841


Accrued expenses



484,142




864,983


Deferred revenue



3,654,943




3,138,406


Total current liabilities



5,782,774




5,031,230


Long term deferred rent



50,505




61,640


Commitments









Total liabilities



5,833,279




5,092,870


Stockholders' equity:









Preferred Stock, $0.001 par value, 10,000,000 shares authorized, none issued and outstanding



-




-


Common Stock, $0.001 par value, 100,000,000 shares authorized, 43,730,261 and 38,580,261 shares issued, respectively, and 38,580,261 shares outstanding



38,580




38,580


Additional paid-in capital



11,841,657




11,231,864


Accumulated deficit



(8,581,353)




(5,722,743)


Total stockholders' equity



3,298,884




5,547,701


Total liabilities and stockholders' equity


$

9,132,163



$

10,640,571


 

SNAP INTERACTIVE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

(Unaudited)









Three Months Ended


Six Months Ended




  June 30,


June 30,




2012


2011


2012


2011



















Revenues

















Subscription revenue


$

5,110,907



$

4,824,358



$

10,696,945



$

8,547,919


Advertising revenue



101,730




2,425




261,143




15,763


Total revenues



5,212,637




4,826,783




10,958,088




8,563,682


Costs and expenses:

















Programming, hosting and technology



1,271,250




606,307




2,427,578




1,060,946


Compensation



788,018




220,803




1,440,159




420,027


Professional fees



183,909




166,840




332,226




288,416


Advertising and marketing



3,023,656




3,836,652




7,543,897




7,208,610


General and administrative



1,090,334




635,402




2,074,553




1,156,108


Total costs and expenses



6,357,167




5,466,004




13,818,413




10,134,107


Loss from operations



(1,144,530)




(639,221)




(2,860,325)




(1,570,425)


Interest income, net



10,067




6,353




18,600




12,908


Other income (expense)



(16,885)




-




(16,885)




3,909


Net loss before income tax



(1,151,348)




(632,868)




(2,858,610)




(1,553,608)


Provision for income taxes



-




-




-




-


Net loss


$

(1,151,348)



$

(632,868)



$

(2,858,610)



$

(1,553,608)



















Net loss per common share:

















Basic and diluted


$

(0.03)



$

(0.02)



$

(0.07)



$

(0.04)



















Basic and diluted weighted average number of common shares used in

calculating net loss per common share



38,580,261




37,680,591




38,580,261




37,365,065


 

SNAP INTERACTIVE, INC.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS

(Unaudited)







Six Months Ended




June 30,




2012



2011


Cash flows from operating activities:









Net loss


$

(2,858,610)



$

(1,553,608)


Adjustments to reconcile net loss to net cash used in operating activities:









Depreciation and amortization



72,476




12,098


Amortization of investment premium



5,348




856


Stock-based compensation expense



609,793




91,285


Loss on disposal of fixed assets



16,885




453


Changes in operating assets and liabilities:









Restricted cash



(105,000)




-


Credit card holdback receivable



(31,954)




(191,893)


Accounts receivable



(69,992)




(84,072)


Accrued interest paid



-




(5,907)


Prepaid expense



(96,833)




(135,334)


Security deposit



19,520




(1,335)


Accounts payable and accrued expenses



223,872




(163,775)


Deferred revenue



516,537




885,799


Accrued interest payable - related party



-




1,346


Net cash used in operating activities



(1,697,958)




(1,144,087)











Cash flows from investing activities:









Investments



-




(6,764,938)


Purchase of fixed assets



(88,241)




(41,289)


Repayment of note receivable issued to employee



7,672




-


Reclassification of investments maturing in less than 90 days



1,475,000




-


Redemption of investments



3,500,000




-


Net cash provided by (used in) investing activities



4,894,431




(6,806,227)











Cash flows from financing activities:









Proceeds from issuance of common stock



-




8,003,825


Net cash provided by financing activities



-




8,003,825











Net increase in cash and cash equivalents



3,196,473




53,511











Cash and cash equivalents at beginning of year



2,397,828




3,018,876











Cash and cash equivalents at end of period


$

5,594,301



$

3,072,387











Supplemental disclosure of cash flow information:


















Cash paid for interest


$

-



$

-


Cash paid for taxes


$

11,030



$

4,500


 

SNAP INTERACTIVE, INC.
RECONCILIATION OF GAAP TO NON-GAAP RESULTS

(Unaudited)











Three Months Ended



Six Months Ended




June 30,



June 30,




2012



2011



2012



2011


Reconciliation of Subscription Revenue to Bookings

















Subscription revenue


$

5,110,907



$

4,824,358



$

10,696,945



$

8,547,919


Change in deferred revenue



224,865




430,690




516,537




885,799


Bookings


$

5,335,772



$

5,255,048



$

11,213,482



$

9,433,718



June 30,



June 30,



2012



2011


Reconciliation of Cash and cash equivalents to of Overall Liquidity









Cash and cash equivalents

$


5,594,301



$

3,072,387


Restricted cash



105,000




-


Investments



1,500,857




6,764,082


Overall liquidity

$


7,200,158



$

9,836,469


SOURCE SNAP Interactive, Inc.



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