2014

Snap Secure Mobile and Personal Security App Enters Italian Market through a Partnership with Cashlog, Buongiorno's Mobile Payment Solution Cashlog Service Allows Consumers to be Billed Directly via Their Carrier Phone Bill

PRINCETON, N.J. and MILAN, Italy, Oct. 18, 2012 /PRNewswire/ -- Snap Secure® (www.GetSnapSecure.com), Snap MyLife, Inc.'s popular, rapidly growing mobile and personal security application, is coming to Italy thanks to a partnership with direct mobile carrier billing solution, Cashlog.  Cashlog is a brand of Buongiorno, a leader in the development of paid apps and services for mobile devices. Consumers can now download an Italian language version of Snap Secure for Android phones or tablets and fees for the app will appear on their mobile carrier bill.

"Cashlog is accelerating our entry into the Italian market through its carrier relationships and broadly accepted mobile payments platform," said Jiren Parikh, President and CEO at Snap MyLife, Inc. "And we'll help stimulate sales by marketing Snap Secure in Italy via mobile banner ads, in-app advertisements as well as various mobile channels."

Cashlog was launched by Buongiorno in May 2011 in Italy and subsequently in Spain, Germany and France. Cashlog mobile carrier billing solution works across all Android devices, including smartphones, tablets and smart TVs, and makes it easier for digital merchants to sell a wide range of digital content including videos, music, news and games. Merchants using the Cashlog service have seen an up-to five times increase in transactions due to its convenience.

"Our goal is to make it easy for merchants to sell their goods to consumers safely and securely," said Matteo Montan, Global Head of New Business at Buongiorno. "We're proud to help protect Italian consumers mobile devices by enabling Snap Secure's entry into the market."

Snap Secure is a cloud-service application that provides a broad range of protection for smartphones, including backing up and restoring data; preventing viruses, spyware and spam; protecting and managing privacy; tracking the location of family members in real-time; locating and remotely controlling lost or stolen phones and tablets; and wiping data remotely. The app has already been downloaded more than 2 million times.

More information about Snap Secure can be found at www.GetSnapSecure.com.

About Snap MyLife, Inc.
Snap MyLife, Inc. is a fast-growing developer of consumer cloud-service applications for mobile devices and other internet-enabled consumer electronics. Its products under the Snap Secure®, Snap Sync, Snap Play, Snap MyLife® and Snap MyLife Creations brands allow consumers to leverage cloud-services with simple, yet powerful applications for content backup, synchronization, streaming, storing, editing, sharing, and messaging, as well as device and content security across virtually all consumer electronics device categories. Snap MyLife, Inc. is headquartered in Princeton, N.J., with offices globally, and is backed by Edison Ventures and Sycamore Ventures. For more information, visit www.snapmylifeinc.com.

Snap®, Snap Secure® and Snap MyLife® are registered trademarks and Snap Play, Snap Sync™ and Snap MyLife Creations are trademarks of Snap MyLife, Inc. All other trade names are the property of their respective owners.

About Cashlog
Cashlog is a carrier billing solution that makes it quick and easy to pay using mobile phones in a safe and secure way - increasing revenue and attracting customers. It is a perfect fit for merchants who sell digital goods of low unit value (0,99€ - 15€) such as virtual currency, news, eBooks, multimedia content, vouchering, ticketing, couponing and service bookings to potential clients who are unwilling or unable to use credit cards.

Cashlog is the mobile payments arm of Buongiorno, a global leader in mobile data transactions, managing secure payments for more than 130 carriers around the world. For further information, please visit: www.cashlog.com.

CONTACT:
Dan Palumbo
SSPR
609.750.9115 
dpalumbo@sspr.com

Eleonora Villanova/Francesca Ferrara
Buongiorno
0039-02582131
eleonora.villanova@buongiorno.com
francesca.ferrara@buongiorno.com

SOURCE Snap MyLife, Inc.



RELATED LINKS
http://www.snapmylifeinc.com

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