BOSTON, May 5, 2016 /PRNewswire/ -- SnapApp, provider of the leading SaaS platform used by B2B marketers to create, publish, manage, and measure interactive content-enabled demand generation campaigns, reports that its customers are realizing unprecedented results with their campaigns powered by SnapApp. SnapApp customers Blackbaud, Cisco and Pentaho will join SnapApp CEO Seth Lieberman, at the Marketo Marketing Nation Summit to discuss their results and how B2B marketers can build dialogues with buyers using interactive content to deliver more leads and revenue growth. The Marketo Marketing Nation Summit, which takes place May 9-12, 2016 at the MGM, Las Vegas, is the marquee event for the world's best and brightest marketers.
"Our customers are relying on SnapApp to address one of the most pressing challenges marketers face today — cost-effectively bringing more prospects into the funnel and then shortening the sales cycle. Simply publishing more content is no longer the answer. Instead, our customers are developing content-enabled campaigns that create more engaging experiences for their prospects, identify the best prospects for sales to work, and arm sales teams with better information to have more productive conversations," said Seth Lieberman, CEO, SnapApp. "Blackbaud, Cisco and Pentaho are setting the pace in the use of interactive content-enabled campaigns to achieve their objectives. I look forward to sharing their experiences with the attendees of the Marketo Marketing Nation Summit."
Blackbaud's SnapApp Powered Campaign Delivers Strong Results
Blackbaud, the leading provider of software and services for the global philanthropic community, has overcome the fundamental content challenge B2B marketers face by connecting with buyers through content-enabled interactive campaigns that engage with their audiences on a much deeper level.
In addition to other key drivers, Blackbaud used SnapApp to help increase the impact of their pre-sale activities for its Blackbaud University training program. The marketing team developed several pieces of interactive content -- including two calculators and two assessments -- that worked in tandem to give participants a comprehensive view of the results they could achieve with Blackbaud's solutions. The campaign was promoted across several channels, including blog posts, emails, social networks and paid media. Blackbaud saw a 52% click rate on the content, and lead generation and sales results exceeded their expectations.
The SnapApp Platform
SnapApp provides the industry's broadest platform for creating virtually any kind of interactive content to deliver a rich user experience. The platform's capabilities include responsive design, pre-built templates, workflow, analytics, a digital asset library, user permissions, and simple API-based integration with marketing automation platforms and other technologies. With the market need aligning with SnapApp's vision and offering, the company has expanded its management team with proven executives across marketing, sales and engineering who will help SnapApp shape and lead the next generation of content.
SnapApp is redefining how marketers accelerate their content strategy, enabling them to create and deliver personalized content that engages and resonates with customers on a deeper level than ever before. SnapApp's interactive content creation platform enables marketers to boost results by 2-3x across all their existing marketing programs. With SnapApp marketers can create, deploy, manage, and measure a wide range of interactive content across multiple channels, with full customization and design control to ensure content will perform well on any device. Backed by Providence Equity Partners, SnapApp customers include Oracle, Cisco, EMC, CEB, Blackbaud, PTC, and Equifax. Visit SnapApp on the web at www.snapapp.com or follow them on Twitter @snap_app.
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