DENVER, Jan. 24, 2017 /PRNewswire-USNewswire/ -- After hearing from patients who were seeing plastic surgery on Snapchat, Denver-area plastic surgeon Nick Slenkovich, MD FACS turned to a Snapchat expert for help, his 15-year-old daughter. Together they stepped into this new social media arena to bring patients inside the operating room as DenverBodyDoc. The social media platform allows Dr. Slenkovich to educate prospective patients on his craft and the various procedures he offers. Snapchatters have fallen in love with him, with millions of snap views each week from more than 25,000 followers regularly viewing his operating room videos.
"In the past I'd be paying for online marketing or traditional advertising to reach a wider audience and market my practice," Dr. Slenkovich said. "With Snapchat, I'm able to truly show what happens before during and after surgery and I'm able to explain what I do and why I do it."
Snapchat has since turned into an integral part of presenting his practice to patients and a wider audience combining his love for educating as he answers hundreds of questions every week. The platform fulfils his desire to partner with patients to achieve their aesthetic goals while creating a realistic expectation for the recovery process and surgical results.
All the patients featured in Dr. Slenkovich's Snapchat "stories" (series of 10 second videos that disappear after 24 hours) provide written consent. While it is completely voluntary, more than two-thirds of patients consent to participate. The anonymous participants enjoy helping others learn about plastic surgery and many like the option of being able to see their own procedure afterwards.
Because it's still uncommon, Dr. Slenkovich and his staff have become accustomed to answering many questions about their Snapchat videos. Doesn't it distract you during surgery? "No, it quickly became part of our surgery protocol," the physician says. Does he show everything that happens in the operating room? "No, but I show everything patients need to see to understand the nature of the procedure being spotlighted. Patients are able to visualize aspects of the procedure that words alone cannot adequately describe."
Evolution Communications Agency
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SOURCE Colorado Plastic Surgery Center