Snapfinger Inc. Retains National PR Firm for Accelerated Growth Strategy
Trevelino/Keller to Raise Thought Leadership and Consumer Engagement
ATLANTA, Sept. 19, 2011 /PRNewswire/ -- Snapfinger Inc., the industry leader in remote web and mobile ordering and pre-payment for the restaurant industry, announces that it has retained Trevelino/Keller to manage the company's public relations needs, including B2B and B2C expansion. Headquartered in Atlanta with a presence in Washington, D.C., and Charleston, S.C., Trevelino/Keller features practice areas in consumer, franchise/food and beverage, technology and business-to-business, which strike a perfect balance with the needs of Snapfinger.
Recognized as one of the top 30 best firms to work for in North America, Trevelino/Keller is often sought after by rapidly ascending companies in need of a strategic partner that cuts across public relations, social marketing and brand communications.
"With a 70 percent share of all restaurant ordering applications serving the industry's leading chains, Snapfinger felt that Trevelino/ Keller was a perfect fit due to their expertise in the food and beverage industry and their extensive technology background," notes Jim Garrett, Chairman and CEO of Snapfinger, Inc. "We believe that Trevelino/Keller's national presence will help us expand beyond the more than 32,000 restaurants we serve, in more than 3,200 cities and will aid us in our continued aggressive growth strategy."
Trevelino/Keller will focus on media and analysts relations, consumer campaigns and collaborate with the in-house staff on social media.
"Snapfinger was a first mover in a space that is crowded today with solutions that can be daunting to both restaurants and consumers," explains Dean Trevelino, principal with Trevelino/Keller. "It's an ideal fit inside our wheelhouse and we look forward to driving restaurant and consumer adoption."
Headquartered in Atlanta with a presence in Washington, D.C. and Charleston, S.C., Trevelino/Keller specializes in public relations, social media and brand communications. Its areas of practice include Technology, B2Business, Lifestyle, GreenWorks, Franchising and Health. In 2005, Trevelino/Keller founded the Atlas Alliance, made up of likeminded boutiques that offer cultural (Hispanic and Latino), geographic (Europe, Middle East and Asia Pacific) and specialty expertise (entertainment, public affairs). In 2006, Trevelino/Keller founded The Start-Up Council to support early stage companies on a gratis basis. In 2010, the firm launched Wheelhouse, its social marketing brand focused on delivering next generation online solutions. For more information about the firm, its practice-focused ning communities or Wheelhouse, visit www.trevelinokeller.com. For career placement, visit the firm's PR site, www.prstarbase.com.
Based in Atlanta, and first launched in 2004, Snapfinger is the only nationwide destination for online and mobile food ordering, now with access to more than 500,000 restaurant locations in every city. According to Compete.com, Snapfinger received more online visits than its two largest competitors combined. Snapfinger is searchable by restaurant name, location, cuisine or food type and is available as both a website portal and as a mobile application that is free to download and use from the iTunes App Store and Android Market. For more information, visit www.snapfinger.com.
Contact: Kelly Ronna, 1-404-214-0722, ext. 107
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