2014

Snapper® Walk Mowers Arrive At Walmart Stores

MILWAUKEE, Jan. 17, 2013 /PRNewswire/ -- Briggs & Stratton Corporation (NYSE: BGG) announced today that three Snapper® branded walk mower models will be sold at Walmart beginning this month. Manufactured in cooperation with one of Briggs & Stratton's trusted engine customers, these new Snapper mowers tout a top-performing cutting deck and other key features that will satisfy the mowing needs of Walmart's customers.

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"We are pleased to announce this highly competitive offering of Snapper walk mowers at Walmart," said Jeff Coad, vice president of marketing, Briggs & Stratton Products Group. "This lineup will fit any budget and we are thrilled that it will be introduced on such a national stage."

"These new Snapper mowers will join the Murray branded walk mower lineup successfully introduced last year at Walmart, as well as a new Murray branded handheld line for 2013, to create a strong, cohesive lineup of power equipment brands for the Walmart customer," Coad says. 

Additionally, all walk and ride mowers sold at Walmart feature powerful, highly efficient Briggs & Stratton engines that, along with the mowers themselves, are assembled in the United States. 

A key element of the program is a nationwide integrated dealer-service network capable of selling and servicing this line of Snapper products. Embracing this philosophy, Snapper dealers will also sell these walk mower models and offer service for Walmart-purchased walk mowers.

The standard features that come on the Snapper SP70, SP80 and SP90 walk mower models include:

  • Powerful, trusted Briggs & Stratton engines with ReadyStart® easy starting feature and Fresh Start® fuel preserver cap
  • Self-propelled for easier mowing
  • 21", 3-n-1 durable steel mower decks that bag, mulch and side discharge
  • Cushioned handle grips for comfort
  • Single- or dual-point height of cut for easier adjustment
  • Three-year residential warranty

Briggs & Stratton Corporation, headquartered in Milwaukee, Wisconsin, is the world's largest producer of gasoline engines for outdoor power equipment. Its wholly owned subsidiary Briggs & Stratton Power Products Group LLC is North America's number one marketer of portable generators and pressure washers, and is a leading designer, manufacturer and marketer of standby generators, along with lawn and garden and turf care through its Simplicity®, Snapper®, Snapper Pro®, Ferris® and Murray® brands. Briggs & Stratton products are designed, manufactured, marketed and serviced in more than 100 countries on six continents. More information can be found at www.briggsandstratton.com and www.basco.com.

SOURCE Briggs & Stratton Corporation



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