SNICKERS® Brings Hollywood Icon Marilyn Monroe™ Back To Big Screens Everywhere For Super Bowl 50 - But With A Whole New Look

Hunger Symptoms Transform Blonde Bombshell in SNICKERS® Latest 'You're Not You When You're Hungry' Ad

Feb 03, 2016, 09:41 ET from Mars Chocolate North America

HACKETTSTOWN, N.J., Feb. 3, 2016 /PRNewswire/ -- When hunger strikes, even the original Hollywood icon can't hide her symptoms.

In the latest addition to SNICKERS® global, award-winning, "You're Not You When You're Hungry" campaign created by BBDO New York, the brand gives Super Bowl fans a taste of what one of Hollywood's most iconic and recognizable moments would have looked like if Marilyn MonroeTM was feeling hungry.

In the all-new 30-second commercial staged to mirror the classic 1955 film "The Seven Year Itch," which starred Marilyn Monroe™, a hungry version of the blonde bombshell transforms into a cranky version of herself, played by legendary actor Willem Dafoe. The starlet is only transformed back into her seductive self after she receives a SNICKERS® bar to satisfy her hunger.

The commercial also includes comedy mainstay Eugene Levy in the role of a stage hand who's charged with the task of making Marilyn Monroe's™ dress flap in the wind above a subway grate during the movie's most iconic scene.

Today SNICKERS® released the spot on the brand's official YouTube page (http://bit.ly/SnickersSB50), five days prior to its Super Bowl 50 reveal on Sunday, Feb. 7, 2016 on CBS.

"I have to admit playing a Hollywood bombshell is a new challenge for me," said Dafoe. "But as a huge fan of Marilyn MonroeTM I just couldn't resist the opportunity to take a walk in her shoes and famous white dress."

"Super Bowl 50 is a celebration of this game's amazing history, so we wanted to bring our A-game with a new 'You're Not You When You're Hungry' commercial that's appropriately epic," said Allison Miazga-Bedrick, SNICKERS® Brand Director. "It doesn't get much bigger – or better – than combining one of the most legendary moments in movie history from the iconic Marilyn MonroeTM with some modern day icons of our own. We're confident fans will be satisfied."

A HISTORY OF SUPER BOWL SUCCESS

SNICKERS®, which is an official NFL sponsor, has a rich history of advertising during the Super Bowl. The brand debuted the very first "You're Not You When You're Hungry" commercial featuring Betty White during Super Bowl XLIV in 2010, scoring big with fans and media and turning the campaign into an immediate success. Since then, SNICKERS® has featured dozens of celebrities and athletes around the world as part of the "You're Not You When You're Hungry" campaign, including Danny Trejo and Steve Buscemi in a "Brady Bunch"-themed commercial in 2015.

The new ad is part of a fully integrated 360 campaign to reinforce the brand's connection to hunger satisfaction before, during, and beyond Super Bowl 50. For more information on SNICKERS® or the brand's Super Bowl 50 ad, fans should visit SNICKERS® on Facebook or Twitter.

About Mars, Incorporated

In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar. In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the objective of creating a "mutuality of benefits for all stakeholders" – this objective serves as the foundation of Mars, Incorporated today. Based in McLean, Virginia, Mars has net sales of more than $33 billion, six business segments including Petcare, Chocolate, Wrigley, Food, Drinks, Symbioscience, and more than 72,000 Associates worldwide that are putting its Principles into action to make a difference for people and the planet through its performance.

Mars brands include: Petcare – PEDIGREE®, ROYAL CANIN®, WHISKAS®, KITEKAT®, BANFIELD® Pet Hospital and NUTRO®; Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Wrigley – DOUBLEMINT®, EXTRA®, ORBIT® and 5™ chewing gums, SKITTLES® and STARBURST® candies, and ALTOIDS® AND LIFESAVERS® mints.  Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS®, SEEDS OF CHANGE® and ROYCO®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA COMPANY™, KLIX® and FLAVIA®; Symbioscience – COCOAVIA™ and WISDOM PANEL™.

For more information, please visit www.mars.com.  Follow us: facebook.com/mars, twitter.com/marsglobal, youtube.com/mars, linkedin.com/company/mars

Video - https://www.youtube.com/watch?v=WhfntLl6xx0&list=PLCj2swDwts6YIOJCMX4i9ISIVL0NAGXYQ&index=1

 

 

SOURCE Mars Chocolate North America



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