SNICKERS® to Up the Ante on Hunger Satisfaction in 2013 Brand Renews Focus on Ad/Marketing Efforts This Year

HACKETTSTOWN, N.J., Feb. 8, 2013  /PRNewswire/ --Today Mars Chocolate North America announced SNICKERS® Brand will showcase their new "You're Not You When You're Hungry®" :30 second commercial during the Grammy's on CBS this Sunday. 

The spot, which originally aired during the SAG Awards, features Robin Williams and Bobcat Goldthwait, and is the latest addition to the popular global campaign that was created by BBDO New York.   The new commercial also will kick-off an exciting year for SNICKERS, which plans to introduce additional "You're Not You When You're Hungry" creative later this year, as well as a new integrated campaign designed to leverage the brand's long-time partnership with the National Football League.

"'You're Not You When You're Hungry' has been a very successful campaign for the brand in the United States and globally," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "That's why we're so excited about the prospect to bring new creative to the marketplace this year."

To see the latest chapter in the "You're Not You When You're Hungry" campaign visit www.facebook.com/snickers or www.snickers.com.

About Mars Chocolate North America:
Mars Chocolate North America is the North American chocolate operations of Mars, Incorporated. In 1911, Frank C. Mars made the first Mars candies in his Tacoma, Washington kitchen and established Mars' first roots as a confectionery company.  In the 1920s, Forrest E. Mars, Sr. joined his father in business and together they launched the MILKY WAY® bar.  In 1932, Forrest, Sr. moved to the United Kingdom with a dream of  building a business based on the philosophy of a "mutuality of benefits" for all stakeholders – this vision serves as the foundation of the Mars, Incorporated we are today.  Based in McLean, Virginia, Mars has net sales of more than $30 billion and six business segments including Petcare, Chocolate, Wrigley, Food, Drinks and Symbioscience.  More than 65,000 Associates worldwide are putting our Mars Principles in action every day to make a difference for people and the planet through our performance.

Mars brands include: Chocolate – M&M'S®, SNICKERS®, DOVE®, GALAXY®, MARS®, MILKY WAY® and TWIX®; Petcare – PEDIGREE®, WHISKAS®, SHEBA®, CESAR® and ROYAL CANIN®; Wrigley – ORBIT®, EXTRA®, STARBURST®, DOUBLEMINT® and SKITTLES®; Food – UNCLE BEN'S®, DOLMIO®, EBLY®, MASTERFOODS® and SEEDS OF CHANGE®; Drinks – ALTERRA COFFEE ROASTERS™, THE BRIGHT TEA CO.™, KLIX® and FLAVIA®; Symbioscience –SERAMIS®, CIRKU™ and COCOAVIA™.

For more information, please visit www.mars.com.

SOURCE Mars Chocolate North America



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