SNL Legend Colin Quinn to Host MMA's Global Smarties™ Awards The Smarties™ celebrate and award the teams and talent that are blazing new trails in mobile marketing

NEW YORK, Sept. 25, 2012 /PRNewswire/ -- Legendary comedian, Colin Quinn, will emcee the Mobile Marketing Association (MMA) Smarties™ Gala on October 3, at a venue befitting the coveted awards hosted at Jazz at Lincoln Center.

(Logo: http://photos.prnewswire.com/prnh/20090715/LA46363LOGO)

The Smarties™ Gala is part of MMA's SM2 conference being held from October 2-3, as the only official mobile event during New York's Advertising Week. The awards recognize visionary campaigns and executions that employ mobile as a leading communications channel and marketing tool. Additionally, the Smarties™ will honor trailblazing companies, marketers and agencies that are integrating mobile as an indispensable part of the marketing mix.

"The Smarties were created to showcase best-in-class mobile campaigns around the globe that prove the power of mobile as an opportunity to advance the marketing landscape," said Sheryl Daija, Chief Strategic Advisor and GM Global Events, MMA. "We are thrilled to welcome comedian icon, Colin Quinn, who offers the perfect blend of sharp-wit and hilarity to host the Smarties and congratulate our winners. From SNL to the silver screen and Broadway, Colin is a renowned entertainer and our attendees are in for a night of great entertainment."

Colin Quinn is most known for his starring role on Saturday Night Live, where he entertained audiences for five seasons with his unforgettable characters before stepping in as anchor for the popular "Weekend Update" segment. In addition to his television work, Colin has appeared in many films, including A Night at the Roxbury and Adam Sandler's Grown Ups.

Follow @MMAglobal and #SM2 to receive real time updates and announcements from SM2 and the Smarties™ Gala.

About the Mobile Marketing Association (MMA)
The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly fifty countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association's global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA's Mobile Marketing Forum series, please visit www.mobilemarketingforum.com.

FOR MORE INFORMATION CONTACT:

Rebecca Laming
Director of Communications, MMA
M: +1 917-558-1828
E: rebecca.laming@mmaglobal.com

Valerie Christopherson
Global Results Comms (GRC) for MMA
+1 949 608 0276
mma@globalresultspr.com

SOURCE MMA



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