MIAMI, July 10, 2012 /PRNewswire/ -- In preparation for National Dance Day on Saturday, July 28, Zumba Fitness--the global multimedia fitness leader and creator of the acclaimed Zumba® dance-fitness workout--has announced its partnership with the Dizzy Feet Foundation (DFF) to encourage the nation, both young and old, to get off the couch and into the groove of a fit, healthy lifestyle. To kick-start the partnership, Zumba Fitness' signature fusion of upbeat world rhythms with easy-to-follow choreography will be one of the two official dance routines produced by the Dizzy Feet Foundation for National Dance Day 2012. Those looking to learn the official routines can visit dizzyfeetfoundation.org/national-dance-day, where you will be treated to a special video featuring Zumba Fitness Celebrity Instructors Kass Martin and Gina Grant demonstrating the choreography created specifically for National Dance Day – set to the brand's original song, "Crazy Love."
"Nigel and the Dizzy Feet Foundation have created an incredible event that inspires and motivates people across the nation to incorporate dance as a fun, fit way of living a healthy lifestyle—the exact message that our Zumba instructors spread to the more than 12 million people taking Zumba classes each week," said Alberto Perlman, co-founder and CEO of Zumba Fitness. "When the opportunity came to team up with the Dizzy Feet Foundation for National Dance Day, the synergy was perfect."
Zumba Fitness has also made a substantial contribution to support and expand the dance education programs funded by the Dizzy Feet Foundation. DFF was established in 2009 by Nigel Lythgoe, Adam Shankman, Carrie Ann Inaba and Katie Holmes, among others, to support, improve and increase access to dance education in the United States. The National Dance Day campaign can be seen during on-air broadcasts of FOX Television's "So You Think You Can Dance," produced by 19 Entertainment, Ltd and where Lythgoe serves as executive producer, judge and co-creator.
"Zumba Fitness gets people off the couch and into a class where they can experience all of the amazing benefits that dance has to offer," said Nigel Lythgoe, co-president of the Dizzy Feet Foundation. "The work that Zumba Fitness has done to improve the health of citizens in the United States and more than 125 nations across this globe is truly remarkable. We are so pleased to work with this global brand to encourage people to experience the power of dance and movement on what is certain to be the biggest and best National Dance Day in our history."
Created in 2010 by Lythgoe and supported by a congressional resolution introduced by Congresswoman Eleanor Holmes Norton (D-Washington, DC), National Dance Day is an annual grassroots initiative to promote the joy and benefits of dance throughout the United States. As part of the partnership, Zumba Fitness also will promote National Dance Day by encouraging its extensive, loyal fan base to attend events for the celebration in both Washington D.C. and Los Angeles on Saturday, July 28.
About Zumba Fitness, LLC
Zumba Fitness is a global lifestyle brand that fuses fitness, entertainment and culture into an exhilarating dance-party workout. Coined "fitness-parties," Zumba classes blend upbeat world rhythms with easy-to-follow choreography, which provide effective, total-body workouts. Founded in 2001, the company is now the largest branded fitness program in the world -- reporting more than 12 million weekly class participants, in over 110,000 locations, across more than 125 countries. In addition to its original Zumba® program, the company also offers a range of specialty classes, including Zumba Gold® (for active older adults), Zumba® Toning (body-sculpting class that uses maraca-like Toning Sticks), Aqua Zumba® (the ultimate "pool party" workout), Zumbatomic® (Zumba routines for kids), Zumba Sentao™ (chair-based Zumba class that strengthens, balances and stabilizes the core) and Zumba® in the Circuit (a 30-minute workout that combines signature Zumba® moves with circuit training at timed intervals). The Zumba® fitness lifestyle is rounded out by the company's many consumer product offerings, including DVD sets, music collections, multi-seasonal apparel and footwear, video games, Fitness-Concert™ events and a lifestyle magazine. For more information about Zumba Fitness programs and products, or to find a live class, visit zumba.com and find us on Facebook and Twitter.
About Dizzy Feet Foundation
Dizzy Feet Foundation was established in 2009 by Nigel Lythgoe, Adam Shankman, Carrie Ann Inaba, and Katie Holmes, among others, to support, improve, and increase access to dance education in the United States. Guided by a board representing all aspects of the American dance community, the foundation's mission is threefold: To sponsor, fund, and/or support dance education programs that expose children in underserved areas to the lifelong benefits of dance education through and with local community organizations; to provide scholarships to talented students studying at accredited or nationally regarded dance schools, studios, or institutions; and on conjunction with recognized credentialing organizations, to support and increase the quality of all styles of dance education in the United States.
A quick note about the ZUMBA® trademark
ZUMBA® was coined by our company and is the brand name used to identify Zumba Fitness, LLC as the source of fun and effective fitness programs that combine easy-to-follow moves with invigorating world rhythms. When referring to our ZUMBA® brand, we ask that you please help us protect the thousands of instructors worldwide who make their careers teaching ZUMBA® classes by following these guidelines:
- Capitalize the letter "Z" in our "Zumba" trademark or write with all capital letters, "ZUMBA";
- Use the trademark to describe our services or products, for example "the ZUMBA® fitness program," "Zumba® class," "ZUMBA instructor," "Zumba® moves" etc.
- Use the ® symbol on the right-hand shoulder of the word Zumba® (especially in headers and titles), and on first mention in paragraphs.
Please DO NOT:
- Use Zumba as a verb--for example, do not write: "Once you Zumba, you'll be hooked."
- Use Zumba as a noun--for example, do not write: "They were doing Zumba" or "Zumba is great."
- Change the trademark--for example, do not write "Zumbamania" or "Zumbarina."
SOURCE Zumba Fitness, LLC