SoBe® Invites Fans to Explore New Worlds of Flavor Across the Country SoBe Teams Up with Renowned 3D Street Artist to Create Unique Landscapes in Five U.S. Markets
PURCHASE, N.Y., April 25, 2013 /PRNewswire/ -- SoBe® invites fans to explore its latest campaign, "SoBe 3D Worlds of Flavor," with internationally renowned 3D street artist, Tracy Lee Stum. Starting today in Phoenix, Ariz. in the Legends Entertainment District at Chase Field, Stum will create a series of interactive 3D street art installations inspired by the places that SoBe drink ingredients call home. From the South Pacific to the Mediterranean Sea, the brand's unique ingredients and flavor combinations like Yumberry Pomegranate, Blood Orange Mango, Strawberry Kiwi and Pacific Coconut invite consumers to embrace their spirit of discovery.
PHOTO LINK: SoBe logo http://multimedia.pepsico.com/public/asset_id/2496
Using various mediums including vinyl, paint, and street chalk, Tracy's reality-bending, experiential images will transport SoBe fans to remote destinations in the middle of urban jungles where they can step into the picturesque landscape and have their picture snapped in the 3D world. The adventure doesn't end there; consumers will be able to upload their photo and share with friends as well as sample bold SoBe flavors on-site.
According to Patty Montagno, Senior Brand Manager, SoBe, partnering with Stum gave the brand the opportunity to take fans on an exciting journey right here at home. "The 3D experiences bring to life the carefully crafted SoBe flavors in their natural habitat. SoBe treats every day as a chance to discover something new and live in the moment. With a blend of unique ingredients like cava cava and dandelion root, and with bold flavors like acai and cherimoya, SoBe is always committed to bringing a taste of the exotic."
The "SoBe 3D Worlds of Flavor" tour will remain in Phoenix through April 30, and will continue in various cities throughout the summer. Making stops in Denver, San Francisco, Chicago, and Boston, the "SoBe 3D Worlds of Flavor" tour will include on-site sampling, offering fans a chance to enjoy a variety of bold and unique SoBe products. For more information, visit www.SoBe.com and www.tracyleestum.com.
SoBe was born unique in 1996. Short for "South Beach," our name represents the vibe and rhythm of the sunny neighborhood. Our founder saw a lizard on the Art Decco facade of the Abbey Hotel in South Beach and the rest was history. Today, our products are a diverse range of teas, enhanced water and elixirs, characterized by bold flavor combinations, vitamins and herbal ingredients. SoBe believes that life is more interesting when you experiment. SoBe. Drink in the Exotic™.
PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo's people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.
Weber Shandwick, for SoBe