Soccer Players Get Better Fitting Shoes Online Using Virtual Fitting Technology
SoccerPro.com reduced its return rate by implementing an online shoe fitting application that allows shoppers to virtually try on shoes
COLUMBIA, Mo., Dec. 4, 2012 /PRNewswire/ -- The fit of a soccer shoe is critical to every player's performance so as online soccer shoe sales grow, retailers are using virtual fitting applications to help players get the perfect fit. SoccerPro.com integrated Shoefitr's online fitting application in 2011 and immediately received feedback from customers who were delighted by their ability to get the perfect fit. Since launching the virtual fitting app, SoccerPro has seen its return rate fall 28% while the great feedback continues to roll in.
According to SoccerPro.com Director of Ecommerce, Tony Marrero,
"Fit is everything in a performance shoe. Shoefitr is exactly the tool we were looking for to help our customers find the right fit. Showing the literal adjustments in the shape of a shoe compared to another gives a competitive soccer player the confidence they need to purchase a new style of cleat."
The difference between a perfect fitting shoe and a poorly fitting one can be as small as a few millimeters. For soccer players, the fit of the shoe affects a player's ability to control, pass, and shoot the ball. SoccerPro implemented Shoefitr's application because the visual fitting comparison allows shoppers to optimize their purchase for those few critical millimeters. Shoefitr uses 3D imaging technology to scan the insides of shoes. The measurements are accurate to 250 microns and are used to create a visual display comparing the fit of a shoe a shopper currently wears to the one he/she wants to purchase. This allows players to accommodate their personal fit preferences when shopping online. The application also recommends the best fitting size for each shopper.
After a year of using Shoefitr's application, SoccerPro.com was rewarded for its investment with a 28% reduction in the company's return rate. The numbers were pulled from an analysis SoccerPro.com performed comparing return rates from 2012 to the same period in 2011, prior to using Shoefitr.
Shoefitr is a Pittsburgh, PA based company that creates software to help online shoe shoppers figure out what size to order. The company uses a database of internal shoe measurements, acquired using 3D imaging technology, to compare the size and shape of a shoe a shopper is currently wearing, to one the shopper wants to buy. Shoefitr has become a staple of most athletic footwear retail sites and recently began working with dress/casual and Women's footwear retailers. Visit http://www.Shoefitr.com to learn more about the benefits of online fitting technology.
Contact: Nick End
SOURCE Shoefitr Inc.
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