SAN DIEGO, Nov. 24, 2015 /PRNewswire/ -- SOCi, developers of the next-generation social media content discovery and marketing platform for enterprises, announced the hiring of Michael Massey as the company's new Chief Financial Officer.
Massey joins SOCi's growing team of digital media and technology experts having served as Chief Financial Officer for iMatrix (recently acquired by Internet Brands, Inc.). Massey is credited with the doubling of both iMatrix's revenues and personnel two years in a row. From 1998 until 2009, Massey served as Assistant VP of Operations for Premier Dealer, a subsidiary of public company Great America Insurance. From 1988 until 1998, Massey held a series of senior finance and management positions, following completion of his bachelor of science in math and economics and, later, his MBA from San Diego State University.
"Michael joins us at a time of extreme growth. His expertise in strategic planning for rapidly growing companies is one of the multitude of reasons we brought him on to our team," said Afif Khoury, Founder and CEO of SOCi. "He was integral to iMatrix's expansion and his experience completely aligns with our goals."
In 2015 alone, SOCi has grown from a team of six to 22 full-time employees. At the rate of its current success, the company will be hiring another 20 to 25 people in 2016, having increased its enterprise partners by 1000% this year.
SOCi is the premier developer of scalable software solutions for enterprise social media management. SOCi's next-generation social media SaaS platform utilizes a proprietary scoring algorithm to discover, evaluate, and rank social content, changing how enterprises, franchises, and affiliates market on social media to their target audiences. SOCi's comprehensive management suite – including its Smart Scheduler, Design Hub, Lead-Gen tools, Analytics, and Reporting capabilities – enables enterprises, digital agencies and multi-location brands to manage hundreds of social media accounts while efficiently generating measurable results at scale.