NEW YORK, March 10, 2015 /PRNewswire/ -- Causemedia Group, an independently owned, integrated family of agencies, today announced the addition of Good Scout Group, a social good and cause marketing consultancy for leading Fortune 500 and blue-chip nonprofit clients. Good Scout Group will join Causemedia Group's existing network of firms —including digital marketing agency StudioGood, branding and design firm patron, and online charity auction leader Kompolt.
"We are incredibly excited to welcome Good Scout to the Causemedia Group family," said Chris Noble, CEO of Causemedia Group. "We see this as a critical step for our company. Good Scout's expertise in social good, grounded in analytics, complements our existing ability to create and execute strategies for major brands and nonprofit organizations. By combining these services under one roof, we will be able to better serve our existing client base, and offer future clients a suite of new insight and services."
Based in New York with offices in Austin, Dallas and Los Angeles, Good Scout has developed innovative corporate alliance and CSR growth strategies for top-tier causes and corporate brands including American Heart Association, Make-A-Wish Foundation of America, UNICEF, Feeding America, Brooks Brothers, MD Anderson Cancer Center, NBCUniversal, Nationwide Insurance, and many more.
"My colleagues and I are delighted to join Causemedia Group," said Philips McCarty, CEO of Good Scout Group. "With our proven corporate cause alliance strategies and data-driven nonprofit valuation tools, accompanied by Causemedia Group's digital, branding and creative expertise, we are creating a collaboration that will yield even greater results and impact for our clients."
"The opportunity to work with highly-respected veterans in the cause marketing community like [Good Scout] leaders Phil McCarty and Maureen Carlson has proved engaging and enlightening. By coupling their years of expertise in the cause and CSR space with our abilities, we can now offer a full range of services from consulting to concepting to creative," said Noble.
About Causemedia Group
Causemedia Group is an independently owned, integrated family of agencies with a common cause of deepening brand engagement across all media. The network includes social good consultancy Good Scout Group, digital agency StudioGood, branding and design firm patron, and online charity auction leader Kompolt. For more information, visit www.causemediagroup.com.
About Good Scout Group
Good Scout Group creates and integrates cause platform campaigns, social responsibility brand-building strategies, celebrity and entertainment cause initiatives, and ongoing education and enhancement services that focus on stakeholder activation and engagement with bottom line impact. For more information, visit www.goodscoutgroup.com.
Media Contact:
Bar Cudkevich, Brand Specialist
Email: [email protected]
Phone: 646-847-2185
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SOURCE Causemedia Group
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