Social Media and Texting Succeed in Helping Community Financial Credit Union Warm Hearts & Homes

PLYMOUTH, Mich., Jan. 14, 2013 /PRNewswire/ -- Through the month of December, Community Financial Credit Union asked people across the area to help support local nonprofits by participating in its "Warming Hearts & Homes" campaign.

Today, Community Financial announced it met its goal, thanks to the overwhelming support of the public, and the credit union donated a total of $30,000 to The Heat And Warmth Fund (THAW), local food pantries and the Salvation Army's Coats for Kids program.

Launched in early December, Community Financial, located in Plymouth, Canton, Northville and Novi; as well as Gaylord, Hillman and Lewiston, pledged to donate $25 for every like on Facebook, tweet on Twitter or text message they received to these local charities during the holidays. 

"This was a great program, because it got the public involved and gave them the chance to help support these wonderful nonprofits," said Bill Lawton, Community Financial president/CEO.  "The support came from our members and non-members alike, which is great because it showed that the community was willing to rally in support of these groups when they need help the most."

To keep connected and up-to-date on financial news, information, and community involvement, text "CFCU1" to "70 000," like Community Financial Credit Union on Facebook at or Twitter at

About Community Financial Credit Union
Headquartered in Plymouth, Michigan membership in Community Financial Credit Union is open to anyone who lives, works, worships, or attends school in 23 Michigan counties.  With more than 50,000 members, Community Financial provides financial services to members at eight branch locations and through a variety of automated and online services.  For more complete membership information, visit or call (877) 937-2328.

SOURCE Community Financial Credit Union


More by this Source

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.


PR Newswire Membership

Fill out a PR Newswire membership form or contact us at (888) 776-0942.

Learn about PR Newswire services

Request more information about PR Newswire products and services or call us at (888) 776-0942.