NEW YORK, April 10, 2013 /PRNewswire/ -- An article in this week's Wall Street Journal reported that companies are being extremely cautious when approaching social media after last week's SEC statement allowing for them to use social media in public company communications. One of the primary reasons for this is that social media is such a behemoth of a concept that it can be hard for companies to know where to begin.
Jeff Corbin, CEO of KCSA Strategic Communications and author of "Investor Relations: The Art of Communicating Value," has been closely following this issue and been in touch with the SEC regarding its policy making efforts.
In his blog post, Mr. Corbin offers some tips to help companies embrace social media as a means to communicate, including the following:
- Establish a policy that guides the company and its employees on who can and cannot communicate on behalf of the company, the tone / messaging of social media usage as well as the timing of social media engagement
- Conduct a social media audit to identify which channels can best reach a company's investor base
- Once the channels are determined, create IR-specific handles and pages to disseminate material news
To read the rest of his tips and the full post on this topic, see Mr. Corbin's blog: http://bit.ly/SMDisclosure
About KCSA Strategic Communications
KCSA is a fully integrated communications agency specializing in public relations, investor relations and marketing with expertise in financial and professional services, technology, healthcare, media, energy and public services companies. Since 1969, the firm has demonstrated strategic thinking and program execution that drives results for its clients in the ever-changing communications and digital landscape. The firm's clients are its best references. For more information, visit www.kcsa.com.
SOURCE KCSA Strategic Communications