Social Media on Mobile Phones Surges with Young Consumers, Especially on iPhones
Temkin Group's third annual Social Media Benchmark examines 10,000 U.S. Consumers
WABAN, Mass., June 24, 2014 /PRNewswire/ -- Temkin Group released new research, Social Media Benchmark Study, 2014. This annual study examines 10,000 U.S. consumers' use of several different social media sites, on computers and mobile devices, and compares the results to previous studies from 2012 and 2013.
After a drop in daily Facebook usage on computers last year, U.S. consumers increased their daily use of Facebook, from 42.5% of the population in 2013 to 46.5% in 2014. The largest increase was with consumers between 55 and 64 years old. This group expanded its daily Facebook usage by nearly eight percentage points.
During the same time, daily usage of Facebook on mobile phones surged from 24.7% of U.S. consumers in 2013 to 29.3% this year. The largest growth, 10 percentage points, came from consumers who are between 18 and 34.
The research also showed that iPhone users tend to be more active on social media sites than Android, Windows Mobile, and Blackberry users.
"Consumers across all ages are becoming more active in social media, but the largest change we found is in the active mobile, social activities of younger consumers," states Bruce Temkin, Customer Experience Transformist & Managing Partner of Temkin Group.
Here are some additional findings from the research:
- Daily usage on computers is as follows: 17.7% visit a company's Facebook site, 13.4% read or update LinkedIn, 10.9% read or update Twitter, 9.8% read or update Google+, 8.3% read or update Pinterest, 7.7% read or update Tumblr, 6.5% read a review on a rating site like Yelp or TripAdvisor, and 5.7% write a review on a rating site like Yelp or TripAdvisor.
- Daily activity on mobile devices is nearly as high as it is on computers for Facebook users under 24 years old, LinkedIn users under 45 years old, Twitter users under 35 years old, and users of review sites under 45 years old.
- We examined the usage of social media on different mobile devices. iPhone users are the most frequent daily readers and updaters of Facebook, LinkedIn, Twitter, Pinterest, and Tumblr. Blackberry users are the most frequent daily visitors of company Facebook pages, users of Google+, Tumblr (tied with iPhone), and ratings and review sites.
For more information about Temkin Group, visit www.TemkinGroup.com.
About Temkin Group: Temkin Group is widely recognized as a leading customer experience research and consulting firm. Many of the world's largest brands rely on its insights and advice to steer their transformational journeys. Temkin Group combines customer experience thought leadership with a deep understanding of the dynamics of organizations to help accelerate results. Rather than layering on cosmetic changes, Temkin Group helps companies embed practices within their culture by building four critical competencies: Purposeful Leadership, Employee Engagement, Compelling Brand Values, and Customer Connectedness. The firm's ongoing research identifies leading and emerging best practices across a wide range of activities for engaging the hearts and minds of customers, employees, and partners. Temkin Group also publishes Temkin Ratings (www.TemkinRatings.com), an annual evaluation of companies based on consumer feedback.
For more information, contact Bruce Temkin at 617-916-2075 or Email.
About Bruce Temkin: Bruce Temkin is widely recognized as a customer experience thought leader and is Customer Experience Transformist and Managing Partner of Temkin Group. He is also the co-founder and Chair of the Customer Experience Professionals Association (CXPA.org), a global non-profit organization dedicated to the advancement of customer experience management. Prior to forming Temkin Group, Bruce served as Vice President & Principle Analyst at Forrester Research. During his 12 years with Forrester, he led many of the company's research organizations and was Forrester's most-read analyst for 13 consecutive quarters.
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SOURCE Temkin Group