Social Portal Bloson.com Launches at DEMO

CAMBRIDGE, Mass., March 22 /PRNewswire/ -- Bloson.com, an online portal that converts every day social activities into financial help for charitable causes, is among the few companies selected to launch the beta version of its web site today at DEMO, the emerging technology conference taking place this week in Palm Desert California, March 21-23, 2010.

Bloson.com delivers fresh and informative content to users and monetizes their daily activities to make a real impact on the world. Users can listen to unlimited music, watch thousands of movies or TV shows, or shop while raising money for their favorite causes.

When users perform simple actions, such as sharing music with their friends, buying products at partner retailers, or writing reviews of their favorite shows, they earn points. The points earned are automatically assigned to one of the 15 social causes Bloson.com features.  Users have a choice of which causes they want to support and the non-profits that will receive the points. At the end of each quarter, Bloson.com tallies the points collected by that cause's supporters and makes a proportional financial donation to each non-profit.  This is made possible thanks to commissions received from advertisers and affiliate partners such as Puma, Sears and Barnes & Noble.

One of the non-profits Bloson.com collaborates with is the ASPCA® (The American Society for the Prevention of Cruelty to Animals). For example, when a user buys a laptop through Bloson.com, and chooses the ASPCA as their chosen organization, the points earned with that purchase will help support the ASPCA's mission of helping homeless dogs and cats find permanent homes through pet adoption.

The portal targets 'Generation Y' users, those aged between 20 and 30 years old, which roughly equates to 70 million potential consumers in the United States alone. According to a study by Cone, Inc., more than half of this generation feels personally responsible for making a difference and considers a company's social and environmental commitment when deciding where to shop. Moreover, what makes this generation stand out is the fact that 89 percent of them are likely to switch from one brand to another (price and quality being equal), if the second brand is associated with a good cause.

"What makes Bloson.com unique is that it leverages the power of the Internet and every day social activities to organize millions of users who truly want to make a difference," says Antonio Marzo, CEO of Bloson.com. "People want to help, but many don't know where to start.  Bloson.com has created a social platform that provides an easy, effective and fun way for users to make a significant impact on the world by simply doing things they already do while going about their daily activities."

"We are thrilled that Bloson.com is supporting the ASPCA and providing a unique way for our organization to reach an important generation of people that wants to make positive change in the world," said Betsey Fortlouis, vice president of member communication for the ASPCA. "This new online program gives our tech-savvy supporters an easy way to help fund the vital work we do every day to save animal lives."  

About Bloson.com

Located in Cambridge, Massachusetts, Bloson.com is an online portal that converts every day social activities into financial help for charitable causes. Bloson.com officially launched in March 2010, and is currently running in open Beta.

About DEMO

Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business. For more information on the DEMO conferences, visit http://www.demo.com/.

SOURCE Bloson.com